Traditional, static signs can be difficult to see and read throughout the day as the sun shifts. If the light is hitting the sign
head-on, the entire image can be obscured, rendering it useless. In contrast, outdoor digital signs will automatically increase or
decrease brightness according to the light. Sensors will actively detect any shifts so that the sign is always visible and
legible. Also, digital signs can be especially eye-catching at night when there is more lighting contrast.