How to promote the restaurant profitability self-help order machine?
For restaurant, attract customers into the store for dinner is just the first step in the intelligence service, after consumers really start to order link, how to order through the self-service machine application functionality to help improve profitability, intelligent is the real goal. Restaurant to introduce self service order machine, the customer order in order machine touch screen, will choose good dishes, collect order machine next to take food, the table setting number input, Can use WeChat when order is confirmed or pay treasure payment code, just self-help order machine scanning window with a brush, successful completion of the payment; After completing payment self service order machine automatically print out receipts; Then consumers by small notes on ramadhin table, waiting for the meal. This process customer order efficiency and optimize the restaurant's service quality, restaurant and reduce labor costs. Restaurant owners in addition to considering the average consumer eating habits, restaurant operators is the focus of its service marketing demand. Traditional fast food restaurants often need to post products posters in the store, can be a paper poster from design, printing to the logistics, process problems and ineffective, and using a self-service order machine can when there is no order can be broadcast advertising model, promote their own brands ( Promotional packages of food, characteristic,) To help restaurants faster frequency real-time marketing. And can be accessed by intelligent self-service order system background check food sales ranking, turnover, customer preferences, member statistics and analyze the data analysis, etc. Restaurant owners, headquarters of the chain can be according to the data analysis, understanding of the real requirements of customers. Improvement of living standards, people pursuit of meals produced a qualitative leap, therefore, in the restaurant business, not only should pay attention to food, but also create a changeable repast environment, to provide customers a high style is to enjoy the experience. For food and beverage operations self-help order machine can not only reduce the restaurant operating labor costs, but also improve the sales performance, service quality and efficiency of management, etc.
With new and upcoming social commerce technologies, the biggest change for self service kiosk marketers will be a shift in focus from branding to lead generation and conversion.
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