Uku-odola iKiosk ngokwakho vs Uku-odola iKhowudi yeQR: Yeyiphi engcono kwiivenkile zokutyela?

Intshayelelo

Ukungasebenzi kakuhle xa kuthelekiswa nokukhawuleza nokulula

Uku-odola kwendabuko kudla ngokungasebenzi kakuhle kwaye kunokubangela iimpazamo, nto leyo ekhokelele ekunyukeni ngokukhawuleza kwee-kiosk ezizi-odola ngokwazo kunye noku-odola ikhowudi ye-QR. Nokuba iindawo zokutyela zikhetha ii-kiosk ezizi-odola ngokwazo okanye uku-odola ikhowudi ye-QR, zombini ezi nkqubo zisebenzisa ithuba le-physiological trigger: "Akukho Mgwebo". Abathengi banamhlanje bakhetha ukuphuma bayokuthatha ukutya okukhawulezileyo, kodwa bakhetha ukukhetha imenyu engenasiphazamiso njenge-app yokuhambisa ukutya abayisebenzisa ekhaya.

Ingxaki Yengqondo

Ezi nkqubo zimbini: i-kiosk kunye nekhowudi ye-QR, apho enye isebenzisana nomatshini wevenkile yokutyela, kunye nenye apho basebenzisa khona izixhobo zabo, zibangela impendulo eyahlukileyo yengqondo. Yimfazwe phakathi komnqweno wangaphakathi wokuhlola ihlabathi elibonakalayo kunye nemikhwa enzulu eyenziwe kwiminyaka edlulileyo ngokusebenzisa ii-apps ezilungisiweyo, enye yezizathu zokuba iindwendwe zifumane zombini ziluncedo ngokulinganayo. Uphando olwenziwe yiYunivesithi yezeMfundo yaseHong Kong lugqibe kwelokuba ama-81.04 ekhulwini abantu abadala abaselula ngoku bakhetha iindlela zokuzi-odola kuneendlela zemveli zoku-odola.

Kwiindawo zokutyela, ngumbuzo owahlukileyo. Kufuneka bazi apho batyale khona imali yabo. Ukufumanisa ukuba yeyiphi engcono kufuna ukuhlalutya ezi nkqubo zimbini kwiinkalo ezahlukeneyo, kubandakanya ukusebenza kakuhle, impembelelo yengeniso, amava abathengi, i-ROI, kunye nokuthembeka. Eli nqaku liza kugubungela zonke ezi nkalo ngokweenkcukacha.

Ukuqonda iiNkqubo ngokuthelekisa

Iikioski eziziodolayo ziziitheminali zehardware ezizinikeleyo ezinezikrini ezisebenzisanayo apho abathengi banokukhangela, ba-odole, kwaye bahlawule ngokuzimeleyo. Iinkqubo zekhowudi ye-QR zivumela abathengi ukuba baskene ibhakhowudi etafileni yabo ngeefowuni zabo eziphathwayo, bezisa imenyu yedijithali ukuze ba-odole ngaphandle kokuphazamiseka kwizixhobo zabo.

1. Amava abathengi

Kweli candelo, siza kugxila kwiinkalo ezijikeleze amava abathengi. Oku kuquka intuthuzelo, ubumfihlo, kunye nokulawula iodolo yabo.

• Ii-Interfaces Eziqondakalayo: Izikrini ezinkulu kwiiKiosks zilula kakhulu ukuziqonda, kwaye ungatshintsha phakathi kweelwimi ezahlukeneyo ukuze zilungele i-interface yakho ekhululekileyo. Abantu abane-allergies okanye abangakwaziyo ukuzisebenzisa iziqholo banokuzichaza kwangethuba ukuze bagcine imenyu icocekile kwezo ndlela.
• Eyona nto ilula: Iikhiyoski zingcono xa zilula. Akukho mfuneko yokuphatha i-smartphone xa usiya kwiindawo zokutyela. Abanye abantu bakhetha ukushiya izikrini zabo ukuze bonwabele incoko enentsingiselo ngexesha lesidlo sangokuhlwa. Iingxaki ezifana nebhetri engasebenziyo okanye ukungabikho kwesicwangciso sedatha azikho xa usebenzisa ikhiyoski eqhagamshelwe kwindawo. Zikwanazo nezikrini ezinkulu ezineempawu zokufikelela.
• Imeko yeeKhowudi zeQR: Iikhowudi zeQR zilungele uku-odolwa ngamaqela. Abantu abaninzi banoku-odola kwinqwelo enye ngaxeshanye. Zidala ukhetho oluxubeneyo phakathi kwabantu abakhululekileyo ngetekhnoloji. Ii-kiosks, kwelinye icala, zilungele uku-odolwa komntu ngamnye.

2. Iindleko kunye notyalo-mali lokuqala

Nangona ukulula kwabathengi kunye nentuthuzelo zezona zinto ziphambili zokutshintshela kubuchwepheshe bedijithali, izinto zoqoqosho zibaluleke ngokulinganayo. Indawo yokutyela kufuneka iphile kwimarike yeendawo zokutyela etshintsha ngokukhawuleza neguqukayo. Ukuze ihlale inenzuzo, ezi teknoloji zedijithali kufuneka zibe nengqiqo ngokwezemali. Masihlalutye utyalo-mali lokuqala kunye ne-ROI kweli candelo.

• Utyalo-mali kwiKiosk: IiKiosk zilutyalo-mali olukhulu lokuqala. Zifuna i-hardware kunye nenethiwekhi efuna ubuchule ukuze zisetwe. Nangona kunjalo, zibonelela nge-ROI ekhawulezayo. Njengoko kukho abagcini bemali abambalwa, omnye okanye ababini banele ukwamkela iiodolo kubathengi abafuna uqhagamshelo lomntu. Zibonelela ngokonga umvuzo, nto leyo enegalelo kwi-ROI yabo.
• Uqoqosho lweKhowudi yeQR: Njengoko kungekho mali ifunekayo kwiihadiwe, zilukhetho olufanelekileyo kwiindawo ezixabisa imali eninzi, kwezo ndawo zokutyela zijonge ukutshintshela kwiintengiselwano zedijithali kunye nemisebenzi, iikhowudi zeQR ezikhawulezayo zezona ndlela zikhawulezayo zokungena. Ukusebenzisa iikhowudi akugcini mali ingako kubasebenzi, kodwa zigcina iindleko zenyanga ziphantsi kakhulu, zihlala zifuna uhlaziyo lwesoftware.

3. Ubungakanani berestyu kunye nokusetyenziswa kwendawo

Xa ukhetha inkqubo yoku-odola, ubungakanani bendlela abathengi abatyelela ngayo bubaluleke njengobukhulu bendawo. Iindawo zokutyela ezincinci zihlala zixhomekeke kwiikhowudi ze-QR ukuze zenze isisombululo esingabonakaliyo, ngelixa iindawo zokutyela eziphakathi nezinkulu zihlala zisebenzisa ii-kiosk ezizisebenzelayo okanye i-hybrid yazo zombini ukulawula umthamo ophezulu. Kwiindawo ezisebenzisa ii-kiosk, uyilo oluncinci okanye oluxhonywe eludongeni lugcina indawo exabisekileyo, nto leyo evumela iitafile ezininzi kwaye inyusa ingeniso nge-square foot.

4. Iimfuno zobugcisa kunye nokugcinwa

Kukho iinkcukacha zobugcisa malunga nendlela ezi zixhobo zobuchwepheshe ezabelana ngayo ngedatha, ziyikhusela ngayo, kwaye iqinisekise ukuba isoftware yakho iyaqhubeka isebenza ngexesha leeyure zokuxakeka. Yonke inkqubo yenzelwe amaxesha exakeka engqondweni. Njengabanini beevenkile zokutyela, kuya kufuneka ugqibe inani labathengi ngexesha lomthwalo oxakeka kakhulu, okubandakanya ii-odolo ze-intanethi kunye nezicelo zokutya. Nazi ezinye zeempawu eziphambili ezisetyenziswa zezi nkqubo zokusebenza zedijithali:

• Amaxesha okusebenza axakekileyo: IiKiosks zixhunywe kwinethiwekhi yasekuhlaleni. Oku kuzenza zithembeke ngakumbi kuneekhowudi zeQR ezixhomekeke kwiimpawu zabathengi kunye nokusebenza kweWiFi. Ngexesha lokusetyenziswa kweWiFi exakekileyo, ukwehla konxibelelwano kunokuchaphazela amava abathengi. IiKiosks aziboni naziphi na iingxaki.
• Amathuba Okusilela kwe-QR: Njengoko abathengi beodola kwizixhobo zabo, kukho iindlela ezininzi apho inokungaphumeleli khona. Ibhetri ephantsi, isicwangciso sedatha esicothayo, ifowuni endala, okanye i-wifi yasekuhlaleni embi inokukhokelela kwingxaki.
• Ukhuseleko: IiKiosks zisebenzisa ukhuseleko lwe-AES ukukhusela ulwazi lwentlawulo. Zikwazixhobo ze-POS./KDS (Point of Sale / Kitchen Display System) ezivumelanisa iimenyu ngexesha langempela ngqo kwizithako ezikhoyo zasekhitshini.
• Uhlaziyo: Abanini banokuthumela uhlaziyo olutsha okanye bafikelele kwisixhobo bekude ukuze silungiswe. Basenokungaze bafune ukuba ingcali ityelele ivenkile ngokwayo ukuze yenze umsebenzi.
• Ukuhambelana: IiKiosks ziyahambelana nesoftware yerestyu. Iikhowudi zeQR zixhomekeke kwisixhobo somthengi. Ukuba yi-Android yeminyaka eli-10 eyadlulayo, kunokubakho iingxaki zokuhambelana.

5. Ucoceko

Emva kwe-COVID-19, indlela esebenza ngayo icandelo lezempilo kunye neshishini lokwamkela iindwendwe ichaphazeleke kakhulu. Uninzi lwabantu lusakhetha ukuba neefowuni zabo kuba ziziva zicocekile okanye ziyimfihlo ngakumbi. Enyanisweni, ngokophando olwenziwe yiYunivesithi yezeMfundo yaseHong Kong ngo-2022, ama-45% abantu abadala abaselula eHong Kong bakhetha iikhowudi ze-QR kunee-kiosk ngokukodwa ngenxa yesi sizathu.

Uninzi lwabantu luyakuphepha ukunxibelelana nabanye abantu ngendlela engaqhelekanga. Ii-kiosk kunye neekhowudi ze-QR zinceda abantu abaneengxaki zokuxhalaba kwaye zibonelela ngemiyalelo ecacileyo nebhaliweyo yokuthathwa kwemibuzo. Abafuni mntu ubiza igama lakhe ngokuvakalayo.

6. Isantya sokuSebenza, ukuPhuma kunye neMpembelelo yeNgeniso

Eyona nto ibalulekileyo kwinkqubo ephumelelayo yimpembelelo yayo kwisantya sokusebenza kwerestaurant. Ifanele isombulule ngokuthe ngqo iingxaki ezinokubangela iingxaki zesantya kunye nokuhamba kwamanzi. Nazi ezinye iindlela iintengiselwano zedijithali eziphucula ngazo ukusebenza:

• Uku-odola ngaxeshanye: Ii-kiosks zinokusebenza kunye ngaxeshanye, zisingatha abathengi abaninzi kwizikhululo ezahlukeneyo. Oku kubonelela ngesantya esiphezulu soku-odola ngaphambili kwendlu xa kuthelekiswa neekhowudi ze-QR, apho abantu abatyayo banokuthatha ixesha elide ukuskena, ukukhangela, kunye nokugqibezela ii-odolo zeqela labo etafileni.
• Ulandelelwano Oluchanekileyo Lwekhitshi: Iikhiyoski ziqhagamshelwe ngqo kwisixhobo sokuhambisa izinto ekhitshini, zibhalisa ngoko nangoko izinto ezifakiweyo. Zombini iikhiyoski kunye neekhowudi zeQR ziyaphumelela kweli candelo ngokuthumela amatikiti e-odolo edijithali achanekileyo ngqo kumgca wokulungiselela, ukuqinisekisa ukuchaneka okugqibeleleyo.
• Ukuxhomekeka kwiKhowudi yeQR kwi-Intanethi: Ukusebenzisa iikhowudi zeQR kulungile ukuze kube lula. Akunyanzelekanga ukuba uphakame esihlalweni sakho. Nangona kunjalo, kuxhomekeke kwi-intanethi. I-intanethi ecothayo okanye ukuphazamiseka kwe-intanethi kunokubangela ukuba inkqubo ingasebenzi kakuhle okanye ingasebenzi kakuhle.
• Ii-oda Ezintsonkothileyo: Izicelo zokongeza izinto ezifunekayo, ukungabikho kwe-anyanisi, okanye izilumkiso ze-allergy zilawulwa ngokulula ngedijithali. Zombini ii-kiosk kunye neenkqubo zekhowudi ye-QR zibamba olu tshintsho olulungiselelwe wena ngokugqibeleleyo kwaye zizise iimfuno ezichanekileyo ngqo ekhitshini.
• Uku-odola kwangaphambili: Ngokophando olwenziwe nguYi Ting (2022), eHong Kong, abantu abancinci bakhetha iikhowudi ze-QR xa besenza i-odolo ngaphambi kokufika. Ibanceda ukuba bangalindi okanye bame emgceni.
• Ukusebenziseka lula kweKiosk: Ngokwesifundo se-UTAR esisekelwe kwi-empirical kwiikiosk zokuzinceda, abantu banika iikiosk i-4.27 kwi-5. Ziphucula ngokukhawuleza ukuhamba komsebenzi. Zilandela ithiyori yengqondo ebizwa ngokuba yi-extended TAM model.

7. Ukwandisa Ingeniso: Ukuthengisa Okuninzi Nokuzibandakanya

Ukusebenzisa izixhobo zedijithali kwiindawo zokutyela kuvumela abathengi ukuba bahlole ngokukhululekileyo iinketho kwaye kubakhuthaza ukuba bachithe imali engaphezulu. Ngokukodwa, iiKiosks ezinesikrini sazo esinesisombululo esiphezulu zinika imifanekiso eqaqambileyo kunye nemiyalelo yokudibanisa ukuze abathengi babandakanyeke. Imenyu ibukeka ingcono kakhulu xa inezinto ezisebenzisanayo kunokuba ibe nombhalo ocacileyo kwimenyu eqhelekileyo. Ii-animations ezimnandi zikhokelela ekuthengeni okungafunekiyo.

Xa kuthelekiswa nomsebenzi odiniweyo onokulibala into ethile, umatshini usebenza ngokungakhathali iiyure ezingama-24 ngosuku, iintsuku ezisixhenxe ngeveki. Basoloko becebisa kwaye bephucula imilinganiselo yeodolo ngokuphucula kunye nezivumelwano zexesha elifutshane. Ngokophando lwe-UTAR, ii-kiosk ziyonwabisa ukusebenzisana nazo. Imifanekiso enemibala inyusa ukonwaba okubonwayo. Igqibe kwelokuba i-R2=0.661, oko kuthetha ukuba abantu abangama-66.1% basebenzisa ii-kiosk ngenxa yezinto zabo ezifana nokonwaba.

Ukuthelekisa Iimpawu Eziphambili

Iingcebiso ezisekelwe kwiMeko

Siyakuphepha ukubonisa enye njengengcono kunenye. Ukukhetha nayiphi na iteknoloji yedijithali kuxhomekeke ekusetyenzisweni kwayo. Iikhiyoski kunye neenkqubo zekhowudi yeQR zixhomekeke kwindlela esebenza ngayo indawo yokutyela, ubudala babathengi, kunye nemikhwa yeendwendwe. Ngokusekelwe kwiimeko ezahlukeneyo, nazi iingcebiso zethu:

• IiKiosks: Zifuna utyalo-mali kunye nokugcinwa kwezixhobo, kodwa zifanelekile kakhulu kubathengi abaninzi kunye nabathengi abahlukeneyo. Zikhokela ekuphatheni inani labathengi abakhonzwayo ngexesha elithile, kwaye zinyusa ukuthengiswa kwazo ngokungxamisekileyo. Oku kuzenza ziphumelele kakhulu kwimimandla efana neYurophu, i-US, kunye namanye amazwe asakhasayo.
• Iikhowudi ze-QR: Zixhomekeke kuphela kwiifowuni eziphathwayo, zibonelela ngeendlela ezingabizi kakhulu neziguquguqukayo kwiindawo zokutyela ezijolise ekuphuculeni inkonzo yazo yendabuko yetafile. Zifanelekile kwiindawo ezincinci okanye kwiindawo ezingabizi kakhulu kwaye zixhaphake kakhulu eMpuma Asia nakuMzantsi-mpuma Asia.
• Imodeli yeHybrid: Ukusebenzisa imodeli yeHybrid kudla ngokuba sisisombululo esingcono nesona sicwangciso sisebenzayo, ingakumbi kwiindawo zokutyela eziphakathi ukuya kwezinkulu ngexesha leeyure ezixakekileyo. Inika abathengi inkululeko epheleleyo. Banokutshintsha phakathi kwezi teknoloji zimbini ngokusekelwe kwimo yengqondo kunye nendawo engqongileyo.

Isisombululo Sethu: IiKiosks zeNkonzo yokuZisebenzela zaseHongzhou

IHongzhou inikezela ngee-odolo zeekhiyoski ezizisebenzela zodwa ezineendlela ezininzi zokwenza ngokwezifiso—kubandakanya iinkcukacha zehardware (umbala, uphawu, ubungakanani besikrini, indlela yokufaka, kunye neziboniso zomgca ozikhethelayo/iiprinta zasekhitshini)—kunye nesoftware ebanzi egubungela useto lolwimi, ulawulo lwentengiso, iindlela zokuhlawula, kunye nolawulo lwemveliso yasemva. Qhagamshelana nathi ukuze ufumane amaxabiso, idemo, kunye neenkcukacha ezithe vetshe.

Ukuze kubekho iteknoloji ezinzileyo esebenza rhoqo kwaye ifumaneka, ii-kiosk zezona zixhobo zifanelekileyo. Iinkampani ezifana neHongzhou Smart zibonelela ngezisombululo ezingundoqo kwiindawo zokutyela zanamhlanje. Ngamava azo eminyaka engama-20 njenge-OEM/ODM, zinokusingatha yonke into ukusuka kuyilo lokuqala ukuya ekuthunyelweni. Ndwendwela ii-kiosk zezona zixhobo zifanelekileyo. I-Hongzhou Smart   ukuhlola zonke iindlela zabo.