Te Kiosk Tono-ā-Whaiaro me te Tono Waehere QR: Ko tēhea te mea pai ake mō ngā wharekai?

Kupu Whakataki

Kore-whaihua vs. Tere me te Watea

He maha ngā wā kāore e whai hua ana te tono kai tuku iho, ā, he ngāwari hoki te hapa, ā, kua tere ake te pikinga ake o ngā kioska tono-ake me te tono waehere QR. Ahakoa he kioska tono-ake ngā wharekai, he tono waehere QR rānei, ka whakamahia e ngā pūnaha e rua te whakaoho ā-tinana: te Rohe "Kore Whakawa". He pai ake ki ngā kaihoko o ēnei rā te haere ki waho ki te kai tere, engari he pai ake ki a rātou te whiriwhiri tahua kore-pānga pērā i te taupānga tuku kai e whakamahia ana e rātou i te kāinga.

Te Take Hinengaro

Ko ngā pūnaha e rua: te kiosk me te waehere QR, e taunekeneke ana tētahi ki te mīhini o te wharekai, me tētahi e whakamahi ana i tā rātou ake taputapu, ka puta he tauhohenga hinengaro rerekē. He pakanga tēnei i waenganui i te hiahia ā-roto ki te tūhura i te ao tūturu me ngā tikanga kua whakatōkia i roto i ngā tau mā roto i ngā taupānga kua arotauhia, koinei tētahi o ngā take e kitea ai e ngā manuhiri he rite tonu te whai hua o ēnei e rua. I whakatauhia e te rangahau a te Whare Wānanga Mātauranga o Hong Kong, e 81.04 ōrau o ngā taiohi pakeke e pai ake ana ki ngā tikanga tono-ake i a rātou anō i ngā tikanga tono tuku iho.

Mō ngā wharekai, he pātai rerekē. Me mōhio rātou ki hea e whakangao ai i ā rātou pūtea. Hei kimi ko tēhea te mea pai ake, me tātari i ngā pūnaha e rua i roto i ngā āhuatanga rerekē, tae atu ki te whai huatanga o te whakahaere, te pānga ki te moni whiwhi, te wheako o te kiritaki, te ROI, me te pono. Ka kapi katoa ēnei āhuatanga i roto i tēnei tuhinga.

Te Mārama ki ngā Pūnaha mā te Whakataurite

He pūwhakarewa taputapu motuhake ngā kioska tono-ake me ngā mata taunekeneke hei tirotiro, hei tono, hei utu takitahi mā ngā kaihoko. Mā ngā pūnaha waehere QR ka taea e ngā kaihoko te matawai i te waehere pae i runga i tā rātou tēpu me ā rātou waea atamai, ka puta ake he tahua matihiko hei tono ngāwari mai i ā rātou ake taputapu.

1. Wheako Kaihoko

I tēnei wāhanga, ka arotahi tātou ki ngā āhuatanga e pā ana ki te wheako o te kiritaki. Kei roto ko te whakamarie, te tūmataitinga, me te mana whakahaere i ā rātou ota.

• Atanga Mārama: He tino māmā ngā mata nui o ngā Kiosks. He ngāwari ki te mārama, ā, ka taea e koe te whakawhiti i waenga i ngā reo rerekē kia rite ki tō atanga tino pai. Ka taea e te hunga mate pāwera, te hunga rānei he iti te manawanui ki ngā mea kakara te tautuhi wawe i a rātou kia kore ai e puta mai i te tahua aua kōwhiringa.
• Te Whakangāwari Tino Pai: He pai ake ngā kioska i te whakangāwari. Kāore he take ki te kawe waea atamai ki ngā wharekai. Ko ētahi e pai ake ana ki te waiho i ā rātou mata ki muri kia pai ai te kōrero whai tikanga i te wā kai. Kāore he raruraru pēnei i te pākahiko mate, te kore mahere raraunga rānei ina whakamahi ana i tētahi kioska e hono ana ki te rohe. He nui ake hoki ā rātou mata me ngā āhuatanga urunga.
• Te Take mō ngā Waehere QR: He pai ngā waehere QR mō te tono rōpū. Ka taea e te tini tāngata te tono i roto i te kete kotahi i te wā kotahi. Ka hangaia he manakohanga ranu i waenga i te hunga e mōhio ana ki te hangarau. Engari, ko ngā kioska te mea pai mō te tono takitahi.

2. Te Utu me te Pūtea Tuatahi

Ahakoa ko te whakamarie me te whakamarie o te kiritaki ngā mea matua mō te huri ki te hangarau matihiko, he rite tonu te hiranga o ngā āhuatanga ōhanga. Me ora tonu te wharekai i roto i te mākete wharekai e tere haere ana, e hihiri ana hoki. Kia mau tonu ai te hua, me whai tikanga ā-pūtea ēnei hangarau matihiko. Me tātari tātou i te haumitanga tuatahi me te ROI i tēnei wāhanga.

• Ngā Pūtea kiosk: He nui ake te haumitanga tuatahi o ngā kiosk. Me whai taputapu me te whatunga e hiahia ana ki te tohungatanga hei whakatū. Heoi, he tere te ROI e tukuna ana e rātou. Nā te mea he iti noa ngā kaiutuutu, he nui te kotahi, te rua rānei hei tango ota mai i ngā kiritaki e hiahia ana ki te hononga tangata. Ka tukuna e rātou he penapena utu, ka whai wāhi atu ki tā rātou ROI.
• Ōhanga Waehere QR: Nā te mea kāore he haumitanga taputapu e hiahiatia ana, he kōwhiringa pai rawa atu ēnei mō ngā wāhi e aro nui ana ki te tahua, mō ngā wharekai e whai ana ki te huri ki ngā tauhokohoko me ngā mahi matihiko, ko ngā waehere QR tere te huarahi tere ki te uru atu. Kāore e nui te penapena mahi mā te whakamahi i ngā waehere, engari ka iti noa iho ngā pire o ia marama, me whakahou noa i ngā pūmanawa.

3. Te Rahi me te Whakamahinga o te Wāhi o te Wharekai

I te wā e whiriwhiri ana i tētahi pūnaha tono, he rite tonu te hiranga o te rahi o ngā kaihoko me te rahi o te wāhi. Ko ngā wharekai iti e whakawhirinaki ana ki ngā waehere QR mō tētahi otinga iti, ko ngā wharekai reo-rahi ia e whakamahi ana i ngā kioska ratonga-whaiaro, i ngā huinga rānei o ngā mea e rua hei whakahaere i ngā rahinga nui. Mō ngā wāhi e whakamahi ana i ngā kioska, ko ngā hoahoa angiangi, i ngā hoahoa pakitara rānei ka penapena wāhi nui, ka nui ake ngā tēpu, ka nui ake hoki te moni whiwhi mō ia putu tapawha.

4. Ngā Whakaritenga Hangarau me te Tiaki

He taipitopito hangarau kei roto mō te huarahi e tohatoha ai ēnei taputapu hangarau i ngā raraunga, e tiaki ai, me te whakarite kia haere tonu tō pūmanawa i ngā wā pukumahi. Kua hangaia te pūnaha katoa me te whakaaro ki ngā wā pīki. Hei rangatira wharekai, me whakatau e koe te maha o ngā kaihoko i te wā pīki, tae atu ki ngā ota ipurangi me ngā tono kai i roto. Anei ētahi āhuatanga matua e whakamahia ana e ēnei pūnaha whakahaere matihiko:

• Ngā Hāora Piki: He hononga ā-pūmau ngā kioska ki te whatunga ā-rohe. Nā tēnei ka nui ake tō rātou pono i ngā waehere QR e whakawhirinaki ana ki ngā tohu a ngā kiritaki me te mahi WiFi. I te wā pīki, ka pāngia te wheako o ngā kiritaki e te hekenga o te hononga. Kāore he raruraru o ngā kioska.
• Ngā Tūponotanga o te Rahunga QR: I te mea kei te tono ngā kaihoko mai i tā rātou ake pūrere, he maha ngā momo huarahi ka rahua ai. Mā te pākahiko iti, te mahere raraunga puhoi, te waea tawhito, te wifi ā-rohe kino rānei ka raru pea te hononga.
• Haumarutanga: Ka whakamahia e ngā kiosk te haumarutanga AES hei tiaki i ngā mōhiohio utu. He taputapu POS/KDS (Point of Sale / Kitchen Display System) anō hoki ēnei e tukutahi ana i ngā tahua i te wā tūturu ki ngā kai e wātea ana i roto i te kīhini.
• Ngā Whakahōutanga: Ka taea e ngā rangatira te tuku whakahōutanga hou, te uru atu rānei ki te taputapu mai i tawhiti mō ngā mahi tiaki. Kāore pea rātou e hiahia kia toro atu te tohunga hangarau ki te toa ki te mahi i tētahi mahi.
• Hototahi: Ka hototahi ngā kiosk ki te pūmanawa o te wharekai. Ka whakawhirinaki ngā waehere QR ki te pūrere a te kiritaki. Mena he Android nō te 10 tau ki muri, tera pea he raruraru hototahi.

5. Te Āhua Hauora

I muri i te COVID-19, kua tino pāngia te mahi a te rāngai hauora me te umanga manaaki manuhiri. He maha tonu te hunga e pai ake ana ki te pupuri i ā rātou ake waea atamai nā te mea he ma ake, he tūmataiti ake rānei. Inaa, e ai ki te rangahau a te Whare Wānanga Mātauranga o Hong Kong i te tau 2022, 45% o ngā taiohi i Hong Kong e pai ake ana ki ngā waehere QR i ngā kioska, nā tēnei take.

Ko te nuinga o te iwi ka karo i te taunekeneke whakamā ki ētahi atu. He rite tonu te āwhina a ngā kiosk me ngā waehere QR ki te hunga e pāngia ana e ngā raruraru manukanuka pāpori, ā, ka whakaratohia hoki he tohutohu mārama, tuhituhi hoki mō te tiki i ngā mea e hiahiatia ana. Kāore rātou e hiahia kia karangahia nuitia ō rātou ingoa e tetahi.

6. Te Tere Whakahaere, te Putanga Mahi me te Pānga ki te Moni Whiwhi

Ko te mea nui ki tētahi pūnaha angitu ko tōna pānga ki te tere o te whakahaere o tētahi wharekai. Me whakaoti tika e ia ngā raruraru ka hua ake ai ngā raruraru tere me te rere o te wai. Anei ētahi huarahi e whakapai ake ai ngā tauwhitinga matihiko i te mahi:

• Te Tonotanga Whakarara: Ka taea e ngā kioska te mahi tahi i te taha whakarara, me te whakahaere i ngā kiritaki maha i ngā teihana rerekē. Mā tēnei ka tere ake te tono i mua i te whare ki te whakaritea ki ngā waehere QR, ina roa ake pea te matawai, te tirotiro, me te whakaoti i ngā tono a tā rātou rōpū i te tēpu.
• Te Tono Tika ki te Kīhini: Ka hono tika ngā kioska ki te tohu tono kīhini, ka rēhita tonu i ngā whakaurunga tika. He tino pai ngā kioska me ngā waehere QR i tēnei wāhanga mā te tuku tika i ngā tīkiti tono matihiko ki te rārangi whakarite, kia tino tika ai.
• Te Whakawhirinakitanga ki te Waehere QR i runga i te Ipurangi: He pai te whakamahi i ngā waehere QR mō te whai huatanga. Kāore koe e hiahia ki te whakatika i tō tūru. Heoi, kei te ipurangi te tikanga. Mā te puhoi o te ipurangi, te whakararuraru rānei o te ipurangi ka pakaru, ka raru rānei te pūnaha.
• Ngā Ota Uaua: He ngāwari te whakahaere matihiko i ngā tono mō ngā mea tāpiri, te kore riki, te kore whakatūpato mate pāwera rānei. Ka hopu pai ngā kioska me ngā pūnaha waehere QR i ēnei whakarerekētanga whaiaro, ā, ka tukuna tika atu ngā whakaritenga ki te kīhini.
• Te Tono-Mua: E ai ki te rangahau a Yi Ting (2022), i Hong Kong, he pai ake ki ngā taiohi te whakamahi i ngā waehere QR hei tono i mua i te taenga mai. He āwhina tēnei ki a rātou kia kaua e tatari, e tū rānei i te rārangi.
• Ngāwari ki te Whakamahi i ngā Kiosk: E ai ki te rangahau a UTAR mō ngā kiosk ratonga-whaiaro, ka hoatu e te tangata he 4.27 mai i te 5 ki ngā kiosk. Kei te tere te whakapai ake i te rere o ngā mahi. E whai ana rātou i tētahi ariā hinengaro e kiia nei ko te tauira TAM whānui.

7. Te Whakanui i te Moni Whiwhi: Te Hoko me te Whakauru

Mā te whakamahi i ngā taputapu matihiko i roto i ngā wharekai ka taea e ngā kaihoko te tūhura noa i ngā kōwhiringa, ā, ka akiaki i a rātou ki te whakapau moni nui ake. Ina koa, ko ngā Kiosks me ō rātou mata taumira teitei ka hoatu he whakaahua kanapa me ngā tohu whakakotahi hei whakauru i ngā kaihoko. He pai ake te āhua o te tahua me ngā mea taunekeneke, kaua ki te tuhinga noa i runga i te tahua paerewa. Mā ngā pakiwaituhi reka ka nui ake ngā hoko ohorere.

Ki te whakatauritea ki tētahi kaimahi ngenge e wareware ana pea i tētahi mea, ka mahi tonu te mīhini i ngā wā katoa, i ngā rā katoa o te wiki. Kei te whakaaro tonu rātou me te whakapai ake i ngā tawhē ota mā te whakapai ake me ngā utu wā-poto. E ai ki tētahi rangahau a UTAR, he mea ngahau te taunekeneke ki ngā kioska. Ka whakanui ake ngā pikitia karakara i te ahuareka e kitea ana. Ko te whakatau ko R2=0.661, ko te tikanga he 66.1% te hunga e whakamahi ana i ngā kioska hei painga mō ā rātou mahi.

Te Whakataurite i ngā Āhuatanga Matua

Ngā Taunakitanga e Hangai ana ki te Horopaki

Ka karohia e mātou te whakaatu i tētahi he pai ake i tētahi. Ko te whiriwhiri i tētahi o ngā hangarau matihiko e whakawhirinaki ana ki tōna whakamahinga. Ko ngā kiosk me ngā pūnaha waehere QR e whakawhirinaki ana ki te momo mahi a te wharekai, te pakeke o te kiritaki, me ngā whanonga o ngā manuhiri. I runga i ngā āhuatanga rerekē, anei ā mātou taunakitanga:

• Ngā Kiosk: Me haumi me te tiaki i ngā taputapu, engari he tino pai mō te hunga e nui ana te hokohoko me ngā kiritaki kanorau. Ka ārahi rātou i te whakahaere i te maha o ngā kiritaki e mahihia ana i tētahi wā motuhake, ā, ka whakatairanga i ngā hokonga tere. Nā tēnei ka angitu whānuitia rātou i ngā rohe pēnei i a Ūropi, te US, me ētahi whenua whakawhanake.
• Ngā Waehere QR: E whakawhirinaki ana rātou ki ngā waea atamai anake, e tuku ana i tētahi kōwhiringa iti te utu me te ngāwari ki ngā wharekai e whai ana ki te whakahou i ā rātou ratonga tēpu tuku iho. He pai ēnei mō ngā wāhi iti ake, mō ngā wāhi iti te tahua, ā, he tino noa i Āhia ki te Rawhiti me Āhia ki te Tonga-mā-rāwhiti.
• Te Tauira Ranu: Ko te whakamahi i te tauira ranu te otinga pai rawa atu, me te rautaki tino whai hua, inā koa mō ngā wharekai rahi ki waenga i ngā hāora pīki. Ka hoatu he herekoretanga mutunga kore ki ngā kiritaki. Ka taea e rātou te whakawhiti i waenga i ngā hangarau e rua i runga i te wairua me te taiao.

Tā Mātou Otinga: Ngā Kiosk Ratonga-Whaiaro o Hongzhou

Kei a Hongzhou ngā kioska ota ratonga-whaiaro e whakaatu ana i ngā kōwhiringa whakaritenga whānui—tae atu ki ngā whakatakotoranga taputapu (tae, waitohu, rahi mata, tikanga whakairi, me ngā whakaaturanga rarangi/pūreretā kīhini whiriwhiri)—me te huinga pūmanawa whānui e kapi ana i ngā tautuhinga reo, te whakahaere pānuitanga, ngā tikanga utu, me te whakahaere hua o muri. Whakapā mai ki a mātou mō ngā utu, he whakaaturanga, me ētahi atu taipitopito.

Mō tētahi hangarau pumau e rere tonu ana, e wātea ana hoki, ko ngā kiosk te taputapu tino pai. Ko ngā kamupene pēnei i a Hongzhou Smart e whakarato ana i ngā otinga mahi-tūturu mō ngā wharekai hou. Me ō rātou tau 20 o te wheako hei OEM/ODM, ka taea e rātou te whakahaere i ngā mea katoa mai i te hoahoa tuatahi ki te tuku. Tirohia Hongzhou Smart   ki te tūhura i ā rātou kōwhiringa katoa.