I te mea kei te piki haere te hiahia kia tere, kia whai hua hoki te umanga manaaki manuhiri o ēnei rā, kua nekehia ki ngā kiosk ratonga-whaiaro o te hōtēra kei te kore e taea te karo. Tērā ngā āhuatanga pēnei i te tatari i te rārangi, te whakatairanga i ngā tono, te āhuatanga mamati o te reanga tuatahi Z, me ngā āhuatanga ōhanga e akiaki ana i te aunoatanga o ngā hōtēra. Engari ko te tatari mō te kaiwhiwhi manuhiri, 70% o ngā tūruhi o Amerika he pai ake ki ahau te whakamahi i tētahi taputapu matihiko i te whakamahi i te tēpu o mua.
I te wā o te Covid-19, kua taunga te nuinga o ngā manuhiri ki te whakamahi i te takiuru kore pa hei whai i ngā aratohu hauora me te haumaru. Nā te mate urutā i hanga te huarahi taunekeneke a te tangata, ā, ināianei e tumanako ana rātou he kōwhiringa pumau tēnei mō ngā takiuru. Kāore tonu te whakakore i ngā kaimahi i te whāinga, nā te mea e rapu ana te hunga hararei i tētahi mawhiti atu i te ao matihiko, ā, e pai ana ki te taunekeneke ki ngā kaimahi tangata. Koia te take i rongonui ake ai ngā tauira ranu, e whakamahia ana ngā kōwhiringa e rua.
Ka whakatauritehia e tēnei tuhinga ngā kōwhiringa e rua i roto i ngā āhuatanga rerekē, ā, ka kitea ko tēhea te mea whai hua ake. Ahakoa e hiahia ana rātou ki te taunekeneke tangata, ko ētahi e hiahia ana ki tētahi ratonga tere. Kia uru atu tātou ki te hohonutanga o te tātaritanga tangata me te tātaritanga mīhini.
Ko tētahi o ngā mea tino nui e pā ana ki te wheako manuhiri i roto i te umanga manaaki manuhiri ko te tere o te mahi. E ai ki ngā tatauranga, ko te tere o te ratonga te mea nui hei akiaki i te makona o te kiritaki. I roto i tētahi rangahau mō ngā kioska ratonga-whaiaro nā Hong rāua ko Slevitch i Te Whare Wānanga o Oklahoma State, i whakaatuhia e te tātari whakatauira he hononga kaha. (β=0.738) i waenga i te whai huatanga e kitea ana me te hiahia o te manuhiri ki te whakamahi i te hangarau. Ka waiho te whai huatanga hei kaupapa matua mā ngā pakihi.
Mā ngā kioska ratonga-whaiaro ka tangohia te ngenge tinana me te ngenge hinengaro o te tatari i te rārangi. I ngā wā pukumahi ina tae mai he rōpū nui o ngā manuhiri, ka taea e ngā kaimahi te taumaha rawa. Ka pā ki te kounga o te ratonga e whakaratohia ana e ngā kaimahi, ā, ka whakaroa i te tukanga takiuru. He nui ake te harikoa o ngā kaihaerere o te Reanga Z ki te taunekeneke me te kioska, nā te mea e hiahia ana rātou ki te tere ake.
Ko tētahi atu mea nui hei whakaaroaro māu, ko te wā e taunekeneke ana ngā manuhiri ki te whakaaturanga me te whakatau i ngā mea, ka nui ake tō rātou aro. Ahakoa ka roa ake te wā e pau ana i ētahi wā ki te whakataurite ki tētahi kaiwhiwhi manuhiri mātau, tere hoki, tera pea ka whakaaro tonu rātou he tere ake, he pai ake hoki te whakamahi i tētahi mata matihiko.
He pakihi te hōtēra. Me whai hua hei pupuri i tōna oranga. I roto i te tauira ranu, mā te whakamahi i ngā kioska ratonga-whaiaro ka whakaiti i te pēhanga ki ngā kaiwhiwhi manuhiri. He iti ake te wā e pau ana ki te mahi pepa, ki te pato rānei, ā, ka tae atu pea ngā manuhiri ina he pātai uaua rawa atu ā rātou. I te mea ko ngā kioska ratonga-whaiaro te mahi hoha me te auau ka whakahaerea, ka taea te whakamahi i ngā kaimahi o te tēpu o mua ki ētahi mahi tāpiri uara. Ka taea e ngā kaimahi te manaaki i ngā manuhiri me te hononga pai ake, te tuku tohutohu ā-rohe, me te whakatika i ō rātou raruraru tūturu.
Mō ngā wā pukumahi, mō ngā hararei rānei, me whakarite pea e te hōtēra ētahi atu kaimahi, ka piki ake pea ngā utu whakahaere. Ka taea e ngā mata pā te whakahaere i te pikinga o te hunga haereere me te kore he uaua, engari he rite tonu ngā utu whakahaere. He utu iti rawa kei ētahi whenua mō ngā kaimahi, ka taea te whakarerekē i ia tau, i ia tau rānei, i runga anō i te whakatau a te kāwanatanga. Kāore ēnei mīhini e pā ki ngā utu whakahaere i te huarahi kotahi.
Ina taunekeneke ngā manuhiri me tētahi kiosk ratonga-whaiaro, ka nui ake te mana whakahaere o rātou. E ai ki ngā rangahau a Claudine Sykimte o Te Whare Wānanga o Surigao del Norte State, 74% o ngā manuhiri hōtēra I whakanuia e rātou te herekoretanga me te mana whakahaere i whakawhiwhia ki a rātou mā te whakamahi i ngā mīhini. E mōhio ana ngā manuhiri kei te hono atu ēnei mīhini ki tētahi whatunga matihiko, ā, kāore he whakaaro pākiki tangata ina tuku pukapuka ana. Ka tukuna katoatia ngā mea ki te taputapu mā te Pūnaha Whakahaere Whenua (PMS). Ka taea e ia te kite i ngā haerenga o mua, ā, ka tukuna aunoatia ngā whakapainga me ngā kai motuhake.
Ko tētahi o ngā painga matua o te taunekeneke ki tētahi taputapu rorohiko ko tōna kaha ki te kōrero i ngā reo katoa. Kei te whakamahi ētahi mīhini hou i ngā kaiawhina AI hei āwhina i a rātou ki te mārama ki ngā arai reo uaua. He māmā ake tā rātou tirotiro i ngā manuhiri o tāwāhi.
Ko te tūmataitinga tētahi atu painga mō tētahi mīhini he mata pa. He maha ngā manuhiri e pai ake ana ki te kore e tuku kōrero whaiaro pēnei i ngā nama waea, ngā wāhitau kāinga, ngā mōhiohio kāri nama rānei i roto i te whare tomokanga pukumahi. He nui ake te haumaru o te hunga mā te tukanga ārahi i runga i te mata. He ngāwari ki te pānui me te pato kia tae rā anō ki te wā e rēhitatia ana, ā, ka taea te kohi kī. Ka ako ngā mīhini hou i ngā manuhiri, ā, ka whakaratohia he mana whakahaere matatau me te taketake ki te kaiwhakamahi. Ina rite te mīhini ki ngā tumanakohanga a te manuhiri, ka tino pai te wheako.
Engari ko te whakarongo ki te kōrero hokohoko a te tangata, he nui ake te pai o te noho a ngā manuhiri ki tētahi mīhini. He tino pai rātou ki te hokohoko atu. E ai ki a StayNTouch, he kaiwhakarato pūmanawa Whakahaere Whenua Hōtera, ka arahi ngā kioska ki tētahi 23% te pikinga o te hoko atu Ka tangohia aunoatia ngā raraunga mai i tā rātou pūnaha. Kāore e kore he kaha o te pānga. Tērā pea ka tukuna e ngā manuhiri kei mua i te mata he whakapai ake utu, pērā i te haerenga ki te wāhi mirimiri, ki te parakuihi rānei. Ka whakatenatenahia rātou e te taputapu mā roto i ngā mata kanapa, kanapa, me ngā pakiwaituhi whakahihiri.
Ka taea e ngā kioska te whakanui ake i ngā moni whiwhi tāpiri, ā, ka kite ētahi hōtēra i te pikinga o ngā hoko tāpiri tae atu ki te 70% i te wā e tino whakamahia ana (Hotel Technology News, 2024). Kua kore rawa te raruraru pāpori e puta mai ana i te tangata. I ētahi wā, ka ahua pēhi, ka ahua koretake rānei te hokohoko atu mō ngā manuhiri. E hiahia ana rātou ki tētahi taiao kore pēhanga e tukuna pai ana e ngā mīhini.
Kia maumahara ki te Pūrongo Ingoa Starbucks! Te āhua o te whiwhinga kapu a tētahi kaihoko ko Jake tōna ingoa me te kī "Gake". Ahakoa he ahua whakakatakata pea tēnei i runga ipurangi mō tētahi wharekai, he hapa nui. Ina patohia e te tangata ō rātou ingoa ki ngā kioska ratonga-whaiaro, he iti ake te tūponotanga ka hē te tuhi i te ingoa ki te whakataurite ki tētahi kaiwhiwhi manuhiri i te wā e pukumahi ana te whare tomokanga.
Ka kōrero tika te mīhini ki te PMS, ā, ka whakapā atu anō i te wā tūturu. Ka taea e ia te ārai i ngā hapa, ā, ka whakamārama i ngā hapa raraunga. He mea nui anō hoki ngā raraunga nā te mea ka taea e ia te tuku īmēra me ngā whakatairanga tika me te tika ki te manuhiri. Ina oti te takiuru, ka mōhio te kaimahi horoi whare i te wā tika kua nohoia te rūma.
Ahakoa te āhua nei ka whakakorea e ngā kioska ratonga-whaiaro te taunekeneke tangata, he tawhiti rawa te āhua o tēnei. Ina kore ngā kaimahi e mahi ana i ngā mahi auau, hoha, ka taea e rātou te taunekeneke me te manuhiri e rapu ana i tētahi hononga whai tikanga. Kāore he take kia tukuna rawatia ngā kaimahi. Mā ngā pakihi manaaki manuhiri angitu ka taea e ngā mīhini te whakahaere i ngā mahi o ia rā, me te whakauru i ngā kaimahi ki te whakahaere i ngā āhuatanga uaua, ki te whakanui rānei i tētahi huihuinga motuhake a te manuhiri.
Ko ngā tāngata e haereere pinepine ana mō te mahi ka whakamahi i ngā hōtēra hei wāhi mahi. Me tere te taunekeneke me te moe. He iti ake ā rātou whakawhitiwhiti kōrero, ā, e hiahia ana rātou ki te tuhi rūma i te wā e taea ai. Mō rātou, ko ngā kioska ratonga-whaiaro te otinga tino pai. Mēnā he raruraru kei te mīhini, ka taea e tētahi kaimahi tūturu e tatari ana te haere mai ki te rapu āwhina.
Mā te whakaurunga o ēnei taputapu taunekeneke ka nui ake te makona o ngā kaimahi. Kāore e hiahiatia kia mahi tonu i ngā mahi pepa hoha, ā, ka āwhina hoki ki te whakaoti rapanga manaaki manuhiri tūturu e whakamere ana.
Hei whakatairite i ngā tikanga e rua o te ratonga hōtēra, ka taea e tātou te whakanoho kanohi ki te kanohi ki roto i tētahi ripanga.
Āhuatanga | Teihana o mua tuku iho | Kiosk Ratonga-Whaiaro |
Te Wā Tāuru | 3-5 Miniti | <60 Hēkona |
Whiwhinga Moni Whakanui | Paerewa Paerewa | ~70% Teitei ake mō ia Takiuru |
Te wātea | Ngā Rārangi Mahi | 24/7/365 |
Te Tika o ngā Raraunga | Ngāwari ki te hapa tangata | Teitei (Kua Manatokohia e te Manuhiri) |
Manakohanga Manuhiri | 15% - 30% | 70% - 85% |
Mā te whakamahi i ēnei raraunga o te ao tūturu, ka taea e tātou te whakatau he nui ake te whai huatanga o ngā kioska ratonga-whaiaro i te tēpu aroaro tuku iho. Heoi, i te whakatinanatanga o ngā mahi, me whai kaimahi tonu, engari ka whakaitihia te maha.
I te mea kei te mōhio haere te ao hou ki te whakamahi i te hangarau, kei te ngāwari haere te neke ki ngā kioska ratonga-whaiaro. Ka whakaratohia e rātou te hiranga whakahaere e hiahiatia ana e te nuinga o ngā pakihi. Nā te iti o ngā utu whakahaere, te ROI pai rawa atu, te kaha nui ki te hokohoko, me te wheako manuhiri kua whakarei ake, he mea nui ēnei mō te umanga manaaki manuhiri o ēnei rā. I te mea he mea nui tonu te pānga tangata, ko te hanga i tētahi tauira ratonga ranu te huarahi tino pai. Ko te angitu o te whakawhiti e whakawhirinaki katoa ana ki te whakatinanatanga pono o te hangarau whakauru.
Mō ngā hōtera e hiahia ana ki te hauhake i ngā hua o tēnei hanganga, ko ngā kaiwhakarato hangarau pēnei i a Hongzhou Smart hanga he piriti i waenga i te aunoatanga me te manaaki manuhiri. Neke atu i te 20 tau o te wheako ki te whakarato i ngā otinga ratonga-whaiaro kua oti te whakarite, ka hono pai ā rātou kioska ratonga-whaiaro ki ngā Pūnaha Whakahaere Rawa (PMS) me ngā hangarau raka tatau. Mā te whakakotahi i ngā taputapu kounga teitei me ngā pūmanawa matatau, ka tukuna e rātou te pono e hiahiatia ana hei noho whakamua i te ngaru whakarerekētanga o te umanga manaaki manuhiri.