Ma Kiosks Odzitumikira Okha vs Ma POS Achikhalidwe: Ndi Yabwino Kwambiri pa Lesitilanti Yanu?

Makampani monga McDonald's adanenanso kuti makasitomala ali ndi kuchuluka kwa makasitomala omwe amalipira m'masitolo odzichitira okha kuposa omwe ali pa kauntala yakutsogolo. Popeza palibe mantha oti anthu adzawaweruza, makasitomala amatha kuyitanitsa zinthu zawo zokondweretsa, zomwe zimapangitsa kuti zinthu ziziwayendera bwino. Kuwonjezeka kwa 30%   mitengo yogulira zinthu. Kuwonjezeka kwa malonda ndi kukweza malonda ndikofunikira kwambiri kuti zinthu ziyende bwino chifukwa malo odyera akukumana ndi chiopsezo cha kukwera kwa malipiro, lendi, ndi kusowa kwa antchito. Ndi ma POS achikhalidwe, malo odyerawa ayenera kulipira antchito 15$+ pa ola limodzi mosasamala kanthu kuti ma oda angati amabwera. Ma kiosks odzisamalira okha amatha kulandira oda imodzi kapena ma oda 100 pa ola limodzi koma amawonongabe mtengo womwewo pa ola limodzi monga magetsi ndi ROI.

Izi ndi zina mwa zabwino zambiri zomwe ma kiosk odzisamalira okha ali nazo poyerekeza ndi ma POS achikhalidwe. Nkhaniyi yapangidwa kuti idziwitse owerenga za ma POS achikhalidwe komanso ma kiosk odzisamalira okha. Fotokozani momwe ma kiosk odzisamalira okha angathandizire ndalama zamalesitilanti poyerekeza ndi ma POS achikhalidwe.

Kodi POS Yachikhalidwe ndi Chiyani?

Dongosolo la Traditional Point of Sale (POS) limadziwikanso kuti dongosolo lakale. Limafuna kuyanjana kwa anthu komwe kumalumikiza khitchini ndi kasitomala kuti amalize ntchito. Mu dongosololi, wantchito ali ndi udindo wothetsa kusintha kovuta kwa maoda, kugulitsa zinthu, komanso kusamalira malipiro.

Ngakhale kuti achinyamata amakonda ma kiosk odzichitira okha zinthu mwachangu, komabe pali makasitomala 10% ku US omwe sanasinthe kukhala 90% omwe amalipira popanda kukhudza. Dziko losintha likufuna yankho lomwe limagwira ntchito kwa anthu onse, lomwe tidzakambirana mtsogolo.

Kodi Kiosk Yodzitumikira Ndi Chiyani?

Mawonetsero okongola okhala ndi menyu okongola, zithunzi zokongola, malipiro achangu osakhudza, ndi mizere yaying'ono ndi zinthu zofunika kwambiri pa kiosk yodzichitira nokha. Izi ndi malo olumikizirana a digito omwe makasitomala amayitanitsa okha komanso njira zolipirira. Mosiyana ndi POS yachikhalidwe, imapangitsa kuti njira yoyitanitsa ikhale yosavuta ndipo imayika mphamvu yogulira mwachindunji m'manja mwa kasitomala.

Mapulogalamu Anzeru

Ma kiosk odzichitira okha amayendetsedwa ndi Windows kapena Android operating systems. Kuphatikiza pa kukopa anthu achichepere, zipangizozi zimapereka ubwino monga kuyang'anira zinthu, kukweza malonda, kuthandizira anthu ambiri, komanso chidziwitso chofunikira kwa eni malo odyera. Pulogalamu ya kiosk imatha kupereka machenjezo okhudza zinthu zomwe zili kukhitchini zomwe zimavuta komanso kutsatira momwe kasitomala amagwirira ntchito kuti awone komwe kasitomala adazengereza pa menyu. Imatha kudziwa zithunzi zomwe zidapangitsa kuti anthu ambiri agulitse. Mu makina a POS akale, chidziwitsochi chinali chovuta kuchipeza ndi choona.

Zipangizo zolimba

Zipangizozi zimadalira kwambiri chiwonetserocho. Nthawi zambiri, zowonetsera zazikulu za mainchesi 21.5 mpaka 32 zimagwiritsidwa ntchito ndi ukadaulo wamagetsi wa 10-point capacitive touch. Izi ndizofunikira kwambiri popanga zithunzi zapamwamba zomwe zimayambitsa chilakolako. Zimabwera mu mawonekedwe okhazikika, okhazikika pakhoma, kapena apakompyuta, omwe malo odyera angagwiritse ntchito kutengera momwe amagwirira ntchito. Zimabwera ndi zida zosinthira monga ma thermal printer 58mm kapena 80mm, QR/barcode scanners, ndi ma speaker apamwamba kwambiri kuti azitsogolera mawu.

N’chifukwa Chiyani Kiosk Imawonjezera Malonda?

Zambiri zamakampani zikuwonetsa kuti kiosk yodzichitira zinthu siimaiwala kukweza malonda ndipo imapambana 100% ya nthawi. Kusintha kuchoka pa kiosk yodzichitira zinthu ndi anthu kupita ku kiosk yodzichitira zinthu ndi kusintha kwakukulu mu psychology yogulitsa. Kuchotsa nkhawa ndi kusamvana pakati pa anthu pakuchita zinthu mwadongosolo kumapangitsa kuti ma canvas awa aziwoneka bwino kuposa machitidwe a POS achikhalidwe. Monga tanenera kale, makasitomala nthawi zambiri amawononga ndalama zokwana 30% pazikwangwani, zomwe zikutanthauza kuti malonda akuwonjezeka.

Kapangidwe ka Menyu ngati Injini Yopezera Ndalama

Chiwonetsero cha mainchesi 32 chodziwika bwino chimayambitsa chilakolako chofuna kugula zinthu, osati kungolemba mawu wamba komanso menyu yosasinthasintha. Kutsatsa kozungulira komanso kuyambitsa zinthu zodziwika bwino mkati mwa mawonekedwe a kasitomala kungapangitse kuti munthu agule zinthu zambiri zomwe akufuna kugula.

Kafukufuku wa QSR ku Malaysia wokhudza anthu 263 omwe adayankha adapeza kuti kapangidwe ka menyu ndiye chizindikiro champhamvu kwambiri cha kukhutitsidwa kwa makasitomala. Chiwonetsero chokonzedwa bwino, chosavuta kugwiritsa ntchito, komanso chokongola sichimangowoneka bwino koma chimatanthauza malonda.

Kugwira Ntchito Moyenera ndi Kuchita Bwino

Makasitomala amapewa malo odyera okhala ndi mizere ikuluikulu komanso ntchito yocheperako. 49.4% ya ogwiritsa ntchito ma kiosk amawasankha chifukwa cha liwiro lawo. Pogwiritsa ntchito, malo odyera amatha kulandira makasitomala ambiri munthawi yochepa, zomwe zikutanthauza kuti amatha kuyang'ana kwambiri pakugwira ntchito kukhitchini ndi kukulitsa zinthu m'malo moyika ndalama pakuyika ma POS counter achikhalidwe.

Kuyerekeza Ndalama

Ngakhale mtengo woyambirira ungadabwitse eni malo odyera ena, ndikofunikira kuzindikira kuti phindu la nthawi yayitali limalimbikitsa automation. Poganizira kusowa kwa antchito ndi kuchepetsa ndalama, ganizirani ma kiosks odzichitira okha ngati ndalama yamtengo wapatali. Iwo kale ndi malo odyera okondedwa a Gen Z ndi Millennials, omwe ndi ogula kwambiri pamsika. Kuphatikiza apo, kufunikira kwa ma kiosks mtsogolo kukukulirakulira.

Kusunga Ndalama ndi Kulowa Ndalama Pantchito

Momwe ndalama zimagwirira ntchito ndi ma kiosks odzichitira okha ndi kuchepetsa malipiro a pamwezi. Kufunika kwa antchito akunja (FOH), monga momwe zimakhalira ndi POS yachikhalidwe, kumachepa. Mu lesitilanti yomwe ili ndi magalimoto ochepa, ndalamazi zimatha kuchepetsa ndalama zoyikira mkati mwa miyezi 12 mpaka 18. Nthawi imachepa pamene kuchuluka kwa makasitomala kumawonjezeka limodzi ndi kuwonjezera malonda.

Kugwira Ntchito Bwino kwa Malipiro

Ngakhale kuti malo odyera ambiri sangaone ngati ndi ndalama, kusamalira ndalama mu POS yachikhalidwe n'kokwera mtengo. 4.7 mpaka 15.3% ya ndalama   mtengo wowerengera, kubweza, ndi kutumiza ndalama. Mwa kupereka njira zambiri zolipirira popanda ndalama monga ma QR code ndi ma wallet a digito monga Apple Pay, Google Pay, ndi Samsung Pay, ndalamazi zimapewedwa.

Kukonza

Pankhani ya ma kiosks odzichitira okha, ndalama zokonzera zawo zimakhala zodziwikiratu. Pali ndalama zokonzera mapulogalamu, zomwe zingakhale $50 mpaka $200 pamwezi, kutengera kampani ya mapulogalamu. Izi zidzaonetsetsa kuti menyu yanu yasinthidwa ndipo kugulitsa zinthu sikunasinthe. Mu POS yachikhalidwe, kuchuluka kwa antchito omwe akuchulukirachulukira komanso kusowa kwa antchito kungawononge ndalama zambiri. Kuphatikiza apo, zokolola ndi ndalama zoyendetsera ntchito zimalipidwanso ndi lesitilanti.

Kulumikizana kwa Anthu

Malo odyera si malo ongolumikizana ndi anthu. Awa ndi malo omwe anthu amalumikizana. Makasitomala ena amabwerera kuti akapeze mwayi wolankhula ndi seva yawo yomwe amakonda. Ngakhale kuti ma kiosk odzisamalira okha amtsogolo angakhale ndi kulumikizana kochokera ku AI kuti akwaniritse zosowa zanu, chikondi cha anthu pa zopempha zomwe sizili pa menyu monga kufotokozera zakudya ndi kupepesa chifukwa cha kuchedwa kukhitchini ndi mtima wonse sichikupezeka pazenera la digito.

Zenizeni Zatsopano za Ntchito

Deta yochokera kumsika waku Korea ikuwonetsa kuti ma kiosks amachepetsa kufunikira kwa thandizo la nthawi yochepa lopanda luso. Komabe, nthawi zambiri zimapangitsa kuti antchito aluso komanso anthawi zonse omwe akukhalabe ndi malipiro apamwamba. Ogwira ntchito tsopano akuyang'ana kwambiri pakuwonjezera luso la makasitomala m'malo mowongolera zovuta zomwe zimawalepheretsa kuyang'ana kwambiri pakuchita bwino komanso kuonetsetsa kuti zinthu zikuyenda bwino.

Ma Kiosks ndi Kuyanjana kwa Anthu

Kusintha kwa zinthu padziko lonse lapansi m'malesitilanti. Kugwiritsa ntchito ma kiosks ndi akatswiri odziwa za alendo ndi njira yabwino yowunikira anthu omwe amakondabe anthu m'malesitilanti awo. Ngakhale kuti makinawa amatenga oda yayikulu, amasunga tebulo, ndikusonkhanitsa chidziwitso chofunikira, akatswiri odziwa za alendo amatha kuwonjezera gawo la kuyanjana kwa anthu lomwe makasitomala ena amafunikira. Kuphatikiza apo, kugwiritsa ntchito POS yosakanikirana yomwe imaphatikiza machitidwe onse awiri kungagwiritsidwenso ntchito.

Ndi iti yomwe muyenera kusankha?

Pali zifukwa zomveka zomwe munthu ayenera kusankha kiosk yodzichitira yekha ntchito m'malo mwa POS yachikhalidwe. Kudziwa bwino makasitomala amakono ndi ma interface a digito kwapangitsa kuti Gen Z ndi Millennials azikonda kuchita malonda mwachangu kuposa kuyanjana ndi anthu. Pa malo odyera, ma kiosk awa amapereka zabwino izi mwachidule:

• Ndalama Zosungidwa pa Malipiro Opanda Ndalama
• Zotsatira Zogulitsa Kwambiri 100%
• Chidziwitso cha Deta ya Nthawi Yeniyeni
• Akufuna 90% ya anthu aku US
• Utumiki Wachangu
• Kusamutsa Anthu Ogwira Ntchito ndi Kusunga Ndalama
• Ma Interface Aukhondo Osakhudza Kwambiri
• Zolakwika Zochepetsa Dongosolo
• Kupititsa patsogolo Koyenera

Mapeto

Kusankha malo odzichitira zinthu m'malo mwa malo osungiramo zinthu zakale kungakhale kovuta kwa malo odyera ena. Komabe, detayi ndi yodalirika, ndipo ena mwa malo akuluakulu ogulitsira zakudya ayamba kale kusintha malo osungiramo zinthu m'mafakitale awo. Ukadaulowu umagwirizana ndi mibadwo yachinyamata, ndipo kukhazikitsa kwake kwa POS kosakanikirana kumatsimikizira kuti kufunikira kwa anthu kukukwaniritsidwa pamsika.

Pomaliza pake, malo odzichitira zinthu okha amasintha antchito a m'malesitilanti kuchoka pa olemba deta kukhala akatswiri ochereza alendo. Mu bizinesi yopikisana, kugwiritsa ntchito malo ochereza alendo kudzaonetsetsa kuti mukutsatira zofunikira zamakono, koma kwenikweni mukutsogolera mpikisano.

Monga kampani yotsogola yopanga ma kiosk odzipangira okha, Hongzhou Smart ili ndi zaka zoposa 20 zokumana nazo popereka mayankho apamwamba komanso osinthika azinthu zodzipangira zokha zamalesitilanti. Kampaniyi, yomwe imadziwika bwino ndi ntchito za OEM ndi ODM, imapereka zida ndi mapulogalamu ofunikira. Ikuphatikizapo ma kiosk odzipangira okha omwe ali ndi POS yolumikizana bwino, ma interfaces azilankhulo zosiyanasiyana, komanso chithandizo cholipira popanda ndalama. Hongzhou Smart yapanga mayunitsi opitilira 4.5 miliyoni padziko lonse lapansi, zomwe zalimbikitsa ntchito zamalesitilanti komanso kukhutitsidwa kwa makasitomala. Pitani ku Hongzhou Smart kuti muone momwe ma kiosk awo angasinthire bizinesi yanu.