Ngā Kiosk Ratonga Whaiaro me ngā POS Tuku Iho: Ko tēhea te mea pai ake mō tō wharekai?

E ai ki ngā waitohu pēnei i a McDonald's, he nui ake ngā kaihoko e utu ana i ngā kiosk ratonga-whaiaro i ngā kaihoko i te kaute o mua. Nā te mea kāore he wehi o te whakahē, tera pea ka tono ngā kaihoko i ā rātou ake mea e pai ai, ā, ka puta he ohorere. 30% te pikinga   i roto i te utu ota. Ko te whakapiki ake i ngā hoko me te hoko atu he mea nui mō te oranga tonutanga i te mea e toru ngā tūmomo mōrearea e pā ana ki ngā wharekai, arā, ko te pikinga o ngā utu, ngā reti, me te korenga o ngā kaimahi. Mō ngā POS tuku iho, me utu e ngā wharekai he $15+ i ia hāora ki ā rātou kaimahi ahakoa te maha o ngā ota e tae mai ana. Ka taea e ngā kioska ratonga-whaiaro te whakahaere i te 1 ota, i te 100 ota rānei i roto i te hāora, ā, he rite tonu te utu mō ia hāora i roto i te ahua o te hiko me te ROI.

Ko ētahi noa iho ēnei o ngā painga maha o ngā kioska ratonga-whaiaro i ngā POS tuku iho. Kua hangaia tēnei tuhinga hei whakamōhio i ngā kaipānui ki ngā POS tuku iho me ngā kioska ratonga-whaiaro. Whakamāramahia me pēhea te whakapai ake a ngā kioska ratonga-whaiaro i ngā pūtea o ngā wharekai ki te whakataurite ki ngā POS tuku iho.

He aha te POS Tuku Iho?

Ko te pūnaha Tūnga Hoko Tuku Iho (POS) e mōhiotia ana ko te pūnaha tawhito. Me whai taunekeneke tangata e hono ana i te kīhini me te kiritaki hei whakaoti i te tukanga mahi. I roto i tēnei whakaritenga, ko te kaimahi te kawenga mō te whakatau i ngā whakaritenga uaua o ngā ota, te hokohoko atu, me te whakahaere i ngā utu.

Ahakoa e pai ake ana te whakatupuranga rangatahi ki te tere o ngā kioska ratonga-whaiaro, e 10% tonu o ngā kiritaki i te US kāore anō kia neke ki te nuinga o te utu kore pa 90%. E hiahia ana te āhua whakawhiti ki tētahi otinga e aro ana ki ngā momo tāngata katoa, ā, ka matapakihia e tātou i muri mai.

He aha te Kiosk Ratonga Whaiaro?

Ko ngā whakaaturanga whakamiharo me ngā tahua kanapa, ngā whakaahua reka, ngā utu tere kore pa, me ngā rarangi iti ake ngā mea nui o te kiosk ratonga-whaiaro. He teihana matihiko e anga atu ana ki te kiritaki ēnei mō ngā tukanga tono me te utu aunoa. He rerekē ki te POS tuku iho, ka māmā ake te tukanga tono, ā, ka tukuna te mana o te tauwhitinga ki ngā ringa o te kiritaki.

Pūmanawa Atamai

Ka whakahaerehia ngā kioska ratonga-whaiaro i runga i ngā pūnaha whakahaere Windows, Android rānei. Haunga te kukume i ngā tāngata taitamariki, ka whakaratohia hoki e ēnei taputapu ngā painga pēnei i te whakahaere rawa, te hoko atu, te tautoko reo maha, me ngā māramatanga whai hua mō ngā rangatira wharekai. Ka taea e te pūmanawa kioska te tuku whakatūpato mō ngā rawa kua pau mō te kīhini, me te aroturuki i ngā taunekeneke moroiti kia kite ai i te wāhi i whakaroa ai te kaihoko i roto i te tahua. Ka taea e ia te kī ko ēhea ngā whakaahua i arahi ki te nuinga o ngā hoko. I roto i ngā pūnaha POS tuku iho, he tata kore e taea te kohikohi i ēnei māramatanga me te pono.

Pūmārō pakari

Ko te nuinga o ēnei taputapu e whakawhirinaki ana ki te mata whakaatu. I te nuinga o te wā, ka whakamahia ngā mata whakaatu whakamāramatanga teitei 21.5 ki te 32-inihi me te hangarau pā pā kaha 10-ira. He mea nui ēnei ki te waihanga i ngā whakaahua whakataunga teitei e whakaoho ana i te hiahia. Kei roto i ngā hoahoa tū motuhake, e whakairihia ana ki te pakitara, ki te papamahi rānei, ka taea e ngā wharekai te whakamahi i runga i te momo mahi. Kei roto i ēnei he wāhanga modular pēnei i ngā pūreretā wera 58mm, 80mm rānei, ngā matawai QR/paepae, me ngā kaikorero pono-teitei hei arataki oro.

He aha i piki ake ai ngā hoko i te kiosk?

E whakaatu ana ngā raraunga ahumahi kāore te kioski ratonga-whaiaro e wareware ki te hoko atu, ā, ka angitu 100% o te wā. Ko te nekehanga mai i te kaute tangata ki te kioski ratonga-whaiaro he panonitanga nui i roto i te hinengaro hokohoko. Mā te tango i te manukanuka me te raruraru pāpori mai i te taunekeneke ota ka pai ake te mahi a ēnei kānawehi tirohanga i ngā pūnaha POS tuku iho. E ai ki te kōrero i mua ake nei, ko te tikanga ka nui ake te whakapaunga a ngā kaihoko ki ngā mata tae atu ki te 30%, ka piki ake te hoko.

Te Hoahoa Tahua hei Pūkaha Moni Whiwhi

Ka whakaoho te mata 32-inihi whakamāramatanga teitei i te hiahia, kaua ko te tuhinga noa me te tahua tūmau. Mā te hurihuri i ngā pānuitanga me te whakauru mārire i ngā taonga tino rongonui ki roto i te koki tirohanga a te kiritaki ka nui ake ngā hoko hihiri.

I kitea i roto i tētahi rangahau QSR a Mareia i uru atu ai ngā kaiwhakautu 263, ko te hoahoa tahua te tohu tino kaha o te makona o ngā kaihoko. Ehara i te mea he pai ake te āhua o tētahi whakaaturanga kua whakaritea pai, he ngāwari ki te whakatere, he kanapa hoki; engari he hoko anō hoki.

Te Rerenga me te Whai Hua

Ka karohia e ngā kaihoko ngā wharekai he roa ngā rārangi me te puhoi o te ratonga. E 49.4% o ngā kaiwhakamahi kiosk e whiriwhiri ana i ēnei mō te tere. Mā te whakamahinga o ēnei, ka taea e ngā wharekai te manaaki i ngā kaihoko maha atu i roto i te wā poto, ko te tikanga ka taea e rātou te arotahi ki ngā kaimahi kihini me te whakawhānui i ngā hua, kaua ki te haumi ki te tāuta i ngā kaute POS tuku iho.

Te Whakataurite i ngā Utu

Ahakoa ka ohorere pea ētahi o ngā rangatira wharekai i te utu tuatahi, he mea nui kia mōhio ko ngā painga mō te wā roa ka pai ake te mahi aunoa. I te whakaaro ki te korenga o ngā kaimahi me te whakaiti i ngā moni whiwhi, whakaarohia ngā kioska ratonga-whaiaro hei haumitanga nui. Kua waiho kētia hei atanga wharekai pai mō te Gen Z me te Millennials, ko rātou ngā kaihoko nui rawa atu o te mākete. Heoi anō, kei te piki haere tonu te hiahia mō ngā kioska ā muri ake nei.

Ngā Penapena Mahi me te ROI

Ko te āhua o te penapena moni mā ngā kioska ratonga-whaiaro he whakaiti i te utu o ia marama. Ka iti haere te hiahia mō ngā kaimahi o mua (FOH), pērā i te POS tuku iho. I roto i tētahi wharekai he iti te haere o te tangata, ka taea e ēnei penapena te whakakore i ngā utu whakatū i roto i te 12 ki te 18 marama. Ka iti haere te wā i te mea ka piki haere te rahinga o ngā kiritaki me te hokohoko atu.

Te Whai Hua o te Utu

Ahakoa te nuinga o ngā wharekai kāore pea e whakaaro he utu, he nui te utu mō te whakahaere moni i roto i ngā POS tuku iho. He utu nui ki ngā wharekai 4.7 ki te 15.3% o te moni   he uara ki te tatau, ki te whakataurite, me te kawe moni. Mā te tuku i ngā kōwhiringa utu kore moni maha pērā i ngā waehere QR me ngā pēke matihiko pērā i a Apple Pay, Google Pay, me Samsung Pay, ka karohia ēnei utu.

Te tiaki

Mō ngā kioska ratonga-whaiaro, ka taea te matapae i ngā utu tiaki. Kei reira ngā utu tiaki pūmanawa, ka taea te $50 ki te $200 ia marama, i runga i te whare pūmanawa. Mā tēnei ka whakahōuhia tō tahua kai, ā, ka noho tonu te hokohoko atu. I roto i ngā POS tuku iho, ko te nui o te hurihanga o ngā kaimahi me te pikinga o ngā au o te korenga o ngā kaimahi ka taea te utu i ngā mano tāra. Heoi anō, ko te hua me ngā utu whakahaere ka utua hoki e te wharekai.

Te Hononga Tangata

Ehara i te mea he hononga whakawhitiwhiti noa iho ngā wharekai. Koinei ngā wāhi e hangaia ai ngā hononga tangata. Kei te hokihoki tonu mai ētahi kiritaki ki te kōrero ki tā rātou tūmau tino pai. Ahakoa ka whakaatuhia pea e ngā kioska ratonga-whaiaro ā muri ake nei he taunekeneke e ahu mai ana i te AI mō tētahi wheako tino whakarite, kāore i te kitea i roto i te mata matihiko te atawhai tangata mō ngā tono kāore i te tahua kai pērā i ngā whakamārama kai me te whakapāha mō te whakaroa o te kīhini me te ngākau aroha.

Te Ao Mahi Hou

E whakaatu ana ngā raraunga mai i te mākete o Korea ka whakaitihia e ngā kiosk te hiahia mō te āwhina wā-wāhanga kore pūkenga. Heoi, he maha ngā wā ka piki ake te utu mō ngā kaimahi pūkenga, wā-katoa e toe ana. Kei te arotahi ngā kaimahi inaianei ki te whakanui ake i te wheako o te kiritaki, kaua ki te whakahaere i ngā āhuatanga rerekē e aukati ana i tō rātou kaha ki te arotahi ki te whai hua me te whakarite i te mana whakahaere kounga.

Ngā Kiosk me te Taunekeneke Tangata

Te urutau ki ngā huringa o te ao mō ngā wharekai. Ko te whakamahi i ngā kiosk me ngā tohunga manaaki manuhiri te otinga tino pai hei aro atu ki ngā rōpū tāngata e pai tonu ana ki te tangata i roto i ā rātou wharekai. Ahakoa ka tangohia e te mīhini te ota matua, ka rāhuitia he tēpu, ka kohia hoki ngā māramatanga whai hua, ka taea e ngā tohunga manaaki manuhiri te tāpiri i te āhuatanga o te taunekeneke tangata e hiahiatia ana e ētahi kiritaki. Heoi anō, ka taea hoki te whakamahi i te POS ranu e whakakotahi ana i ngā pūnaha e rua.

Ko tēhea te mea me whiriwhiri e koe?

He maha ngā take nui e tika ai kia whiriwhiria he kiosk ratonga-whaiaro, kaua ko ngā ratonga hokohoko tuku iho. Nā te mōhio o ngā kaihoko o ēnei rā ki ngā atanga matihiko, kua pai ake te Gen Z me ngā Millennials ki ngā whakawhitiwhitinga tere ake i te taunekeneke tangata. Mō ngā wharekai, ko ēnei painga e whai ake nei ka tukuna e ēnei kiosk i roto i te tirohanga poto:

• Ngā Penapena i runga i ngā Utu Kore Moni
• Ngā Hua Whakatairanga 100%
• Ngā Tirohanga Raraunga Wā-Tūturu
• E whai ana ki te 90% o ngā Taupori o Amerika
• Ratonga Tere
• Te Nekehanga Mahi me ngā Penapena
• Ngā Atanga Pa-iti Ā-Hauora
• Te Whakaiti i ngā Hapa Tono
• Te Huarahi Arotau

Whakamutunga

He mahi uaua pea te whiriwhiri i ngā kioska ratonga-whaiaro i runga i ngā POS tuku iho mō ētahi wharekai. Heoi, he pai ngā raraunga, ā, kua tīmata kē ētahi o ngā mekameka kai nui ki te whakamahi i ngā kioska ratonga-whaiaro i roto i ā rātou mahi. Ka hono te hangarau ki ngā whakatupuranga taitamariki, ā, mā te whakatinanatanga o te POS ranu ka tutuki tonu te hiahia o te mākete mō te hononga tangata.

Hei whakamutunga, ka hurihia ngā kaimahi wharekai mai i ngā kaimahi tāuru raraunga ki ngā tohunga manaaki manuhiri e ngā kioska ratonga-whaiaro. I roto i tētahi pakihi whakataetae, mā te whakamahi i ngā kioska ka whakarite kei te tutuki koe i ngā whakaritenga o te ao hou, engari ko te mea pono ko koe te kaiārahi i roto i te whakataetae.

Hei kaihanga kioska ratonga-whaiaro matua, neke atu i te 20 tau te wheako o Hongzhou Smart ki te whakarato i ngā otinga kounga teitei, ka taea te whakarite mō te aunoatanga o ngā wharekai. He tohunga ki ngā ratonga OEM me ODM, ka tukuna e te kamupene ngā taputapu me ngā pūmanawa kua oti te whakarite. Kei roto ko ngā kioska tono-whaiaro me te whakaurunga POS maeneene, ngā atanga reo maha, me te tautoko utu kore moni. Neke atu i te 4.5 miriona ngā waeine kua hangaia e Hongzhou Smart puta noa i te ao, e whakanui ana i ngā mahi wharekai me te pai o te makona o ngā kiritaki. Tirohia a Hongzhou Smart ki te tūhura me pēhea e taea ai e ā rātou kioska te whakarerekē i tō pakihi.