Ama-Kiosks Okuzisebenzela Uma Uqhathanisa Ne-POS Yendabuko: Yikuphi Okungcono Esitolo Sakho Sokudlela?

Imikhiqizo efana neMcDonald's ibike ukuthi amakhasimende anenani eliphezulu lokukhokha ezindaweni zokuzisiza kunasekhawunteni elingaphambili. Njengoba kungekho ukwesaba ukwahlulelwa, amakhasimende cishe azo-oda injabulo yawo enecala, okuholela esimangazweni esimangalisayo. Ukwenyuka okungu-30%   Intengo yoku-oda. Ukwanda kokuthengisa nokuthengisa kuyisihluthulelo sokusinda njengoba izindawo zokudlela zibhekene nosongo oluthathu lokwenyuka kwamaholo, irenti, kanye nokuntuleka kwabasebenzi. Nge-POS yendabuko, izindawo zokudlela kufanele zikhokhele abasebenzi u-15$+ ngehora kungakhathaliseki ukuthi mangaki ama-oda afikayo. Ama-kiosk azenzela wona angaphatha i-oda elilodwa noma ama-oda ayi-100 ngehora futhi asabiza inani elifanayo lehora ngesimo sikagesi kanye ne-ROI.

Lezi ezinye zezinzuzo eziningi ezinazo ama-kiosk okuzisiza ngaphezu kwama-POS endabuko. Lesi sihloko senzelwe ukujwayela abafundi nge-POS yendabuko kanye nama-kiosk okuzisiza. Chaza ukuthi ama-kiosk okuzisiza angathuthukisa kanjani izimali zezindawo zokudlela uma kuqhathaniswa nama-POS endabuko.

Iyini i-POS Yendabuko?

Uhlelo lwe-Traditional Point of Sale (POS) lwaziwa nangokuthi uhlelo lwe-legacy. Ludinga ukuxhumana kwabantu okuxhumanisa ikhishi nekhasimende ukuze kuqedwe umsebenzi. Kulokhu kusetha, isisebenzi sinesibopho sokuxazulula ukwenza ngokwezifiso okuyinkimbinkimbi kuma-oda, ukuthengisa kabusha, kanye nokuphatha izinkokhelo.

Nakuba isizukulwane esisha sikhetha isivinini sama-kiosk okuzisebenzela, kusekhona amakhasimende ayi-10% e-US angakashintsheli ku-90% wokukhokha ngaphandle kokuthinta. Isimo sokushintsha sidinga ikhambi elizobhekana nazo zonke izinhlobo zabantu, esizoxoxa ngalo kamuva.

Iyini iKiosk Yokuzisebenzela?

Izibonisi ezikhangayo ezinamamenyu anemibala, izithombe ezikhazimulayo, izinkokhelo ezisheshayo ngaphandle kokuthinta, kanye nemigqa emincane yizinto ezivelele ze-kiosk yokuzisiza. Lezi yizindawo zokugcina zedijithali ezibhekene namakhasimende zezinqubo zoku-oda okuzenzakalelayo kanye nokukhokha. Ngokungafani ne-POS yendabuko, yenza inqubo yoku-oda ibe lula futhi ibeka amandla okuthengiselana ngqo ezandleni zekhasimende.

Isofthiwe Ehlakaniphile

Ama-kiosk okuzenzela wona asebenza ezinhlelweni zokusebenza ze-Windows noma ze-Android. Kanye nokuheha abantu abasebasha, lawa madivayisi ahlinzeka ngezinzuzo ezifana nokuphathwa kwempahla, ukuthengisa okwengeziwe, ukwesekwa kwezilimi eziningi, kanye nokuqonda okubalulekile kubanikazi bezindawo zokudlela. Isofthiwe ye-kiosk ingakhipha izexwayiso zempahla ekhandlayo ekhishini futhi ilandelele ukusebenzisana okuncane ukuze ibone ukuthi ikhasimende lingabaza kuphi kumenyu. Ingasho ukuthi yiziphi izithombe eziholele ekuthengisweni okuningi. Ezinhlelweni ze-POS zendabuko, lokhu kuqonda kwakucishe kungenzeki ukukuqoqa ngobuqiniso.

Ihadiwe eqinile

Lawa madivayisi ancike kakhulu esibukweni. Ngokuvamile, izikrini ezicacile ezingamasentimitha angu-21.5 kuya kwangu-32 zisetshenziswa ngobuchwepheshe bokuthinta obunamandla obuyi-10-point capacitive. Lezi ziyisihluthulelo sokudala izithombe ezinesinqumo esiphezulu ezivusa izifiso. Ziza ngemiklamo ezimele, efakwe odongeni, noma yedeskithophu, izindawo zokudlela ezingayisebenzisa kuye ngomsebenzi wazo. Ziza zihlonyiswe ngezingxenye ezijwayelekile ezifana namaphrinta okushisa angu-58mm noma angu-80mm, izikena ze-QR/barcode, kanye nezipikha ezisezingeni eliphezulu ukuze uthole isiqondiso somsindo.

Kungani I-Kiosk Ikhulisa Ukuthengisa?

Imininingwane yemboni ikhombisa ukuthi i-kiosk yokuzisiza ayikhohlwa ukuthengisa kakhulu futhi iphumelela ngo-100% wesikhathi. Ukushintsha kusuka ku-kiosk yokuzisiza esekwe kubantu kuya ku-kiosk yokuzisiza kuyinguquko ebalulekile kwi-psychology yokuthengisa. Ukususwa kokukhathazeka kanye nokungqubuzana komphakathi ekusebenzisaneni kwe-oda kwenza la ma-canvas abonakalayo asebenze kangcono kunezinhlelo ze-POS zendabuko. Njengoba kushiwo ngaphambili, amakhasimende avame ukuchitha imali efinyelela ku-30% ezikrinini, okuhumusha ukwanda kokuthengisa.

Ukwakhiwa Kwemenyu Njengenjini Yemali Engenayo

Isibonisi esinobukhulu obuphezulu obungu-32 intshi senza kube lula ukulangazelela, kunokuba kube umbhalo ocacile kanye nemenyu engaguquki. Ukujikeleza izikhangiso kanye nokwethulwa okucashile kwezinto ezithandwa kakhulu ngaphakathi kwe-engeli yokubuka yekhasimende kungaholela ekuthengeni okuphezulu kokucabanga.

Ucwaningo lwe-QSR lwaseMalaysia oluhilela abantu abangu-263 abaphendulile luthole ukuthi ukwakheka kwemenyu kuyisibonakaliso esinamandla kakhulu sokwaneliseka kwamakhasimende. Isibonisi esihlelekile, okulula ukusizulazula, nesinemibala asibukeki nje singcono; sihumusha njengokuthengisa.

Ukuphumelela kanye Nokusebenza Kahle

Amakhasimende agwema izindawo zokudlela ezinemigqa emikhulu kanye nesevisi ehamba kancane. Abasebenzisi abangu-49.4% be-kiosk bakhetha zona ngenxa yesivinini. Ngokusebenzisa kwazo, izindawo zokudlela zingamukela amakhasimende amaningi ngesikhathi esincane, okusho ukuthi zingagxila ekwandiseni abasebenzi basekhishini kanye nokwandisa umkhiqizo kunokutshala imali ekufakeni amakhawunta e-POS avamile.

Ukuqhathanisa Izindleko

Nakuba intengo yokuqala ingase ishaqise abanye abanikazi bezindawo zokudlela, kubalulekile ukuqaphela ukuthi izinzuzo zesikhathi eside zisekela ukuzenzekela. Uma ucabanga ngokuntuleka kwabasebenzi kanye nokunciphisa izinzuzo, cabanga ngama-kiosk okuzisebenzela njengotshalomali olubalulekile. Kakade aseyi-interface ethandwayo yokudlela yesizukulwane Z kanye ne-Millennials, abangabathengi abakhulu emakethe. Ngaphezu kwalokho, isidingo sesikhathi esizayo sama-kiosk sikhula njalo.

Ukonga Kwabasebenzi kanye ne-ROI

Indlela yokonga esebenza ngayo ngama-kiosk okuzisiza iwukunciphisa umholo wanyanga zonke. Isidingo sabasebenzi bangaphambili (FOH), njengase-POS yendabuko, siyancipha. Endaweni yokudlela enethrafikhi ephakathi, lokhu konga kunganciphisa izindleko zokusetha ezinyangeni eziyi-12 kuya kweziyi-18. Isikhathi siyancipha njengoba inani lamakhasimende likhuphuka kanye nokuthengisa okwengeziwe.

Ukusebenza Kahle Kokukhokha

Nakuba izindawo zokudlela eziningi zingase zingakubheki njengezindleko, ukuphatha imali nge-POS yendabuko kuyabiza. 4.7 kuya ku-15.3% wemali   inani lokubala, ukuvumelanisa, nokuthutha imali. Ngokunikeza izinketho eziningi zokukhokha ngaphandle kwemali njengamakhodi e-QR kanye nezikhwama zedijithali ezifana ne-Apple Pay, i-Google Pay, kanye ne-Samsung Pay, lezi zindleko ziyagwenywa.

Ukulungiswa

Uma kuziwa kuma-kiosk azenzela wona, izindleko zawo zokulungisa ziyabikezelwa. Kunezindleko zokulungisa isofthiwe, ezingaba ngu-$50 kuya ku-$200 ngenyanga, kuye ngokuthi inkampani yesofthiwe ikuphi. Kuzoqinisekisa ukuthi imenyu yakho ibuyekeziwe nokuthi ukuthengisa okwengeziwe kuhlala kuphelele. Ku-POS yendabuko, ukushintshana kwabasebenzi okuphezulu kanye nokuthambekela okwandayo kokuntuleka kwabasebenzi kungabiza izinkulungwane zamaRandi. Ngaphezu kwalokho, ukukhiqiza kanye nezimali zokuphatha nazo zithwalwa yindawo yokudlela.

Ukuxhumana Kwabantu

Izindawo zokudlela azigcini nje ngokuba yindawo yokuxhumana. Lezi yizindawo lapho kwenziwa khona ukuxhumana nabantu. Amanye amakhasimende ahlala ebuya ukuze athole ithuba lokukhuluma neseva yawo ayithandayo. Ngenkathi ama-kiosk okuzisebenzela esikhathini esizayo angase abe nokusebenzisana okusekelwe ku-AI ukuze kube nesipiliyoni esenziwe ngokwezifiso ngempela, ukufudumala kwabantu ngezicelo ezingaphandle kwemenyu njengezincazelo zokudla kanye nokuxolisa ngokubambezeleka kwekhishi ngenhliziyo akutholakali esikrinini sedijithali.

Iqiniso Labasebenzi Abasha

Idatha evela emakethe yaseKorea ikhombisa ukuthi ama-kiosk anciphisa isidingo sosizo lwesikhashana olungenamakhono. Kodwa-ke, avame ukuholela emaholweni aphezulu kubasebenzi abanamakhono, abasebenza isikhathi esigcwele abasasele. Abasebenzi manje bagxile ekwandiseni ulwazi lwamakhasimende kunokuphatha izici eziphazamisa ikhono labo lokugxila ekukhiqizeni kakhudlwana nokuqinisekisa ukulawulwa kwekhwalithi.

Ama-Kiosks Nokuxhumana Kwabantu

Ukuzivumelanisa nezimo ezishintshayo zomhlaba wonke zezindawo zokudlela. Ukusebenzisa ama-kiosk ochwepheshe bezokungenisa izihambi kuyisisombululo esifanele sokubhekisa kubantu abasathanda isici somuntu ezindaweni zabo zokudlela. Ngenkathi umshini uthatha i-oda eliyinhloko, ugcina itafula, futhi uqoqa ukuqonda okubalulekile, ochwepheshe bezokungenisa izihambi bangangeza isici sokusebenzisana kwabantu esidingwa amanye amakhasimende. Ngaphezu kwalokho, ukusetshenziswa kwe-POS ehlanganisiwe ehlanganisa zombili izinhlelo nakho kungasetshenziswa.

Yikuphi Okufanele Ukhethe?

Kunezizathu ezizwakalayo zokuthi kungani umuntu kufanele akhethe i-kiosk yokuzisiza yena kune-POS yendabuko. Ukujwayelana kwamakhasimende anamuhla nge-interface yedijithali kuholela ekutheni isizukulwane Z kanye ne-Millennials bakhethe ukuthengiselana okusheshayo kunokuxhumana nabantu. Ezitolo zokudlela, la ma-kiosk anikeza izinzuzo ezilandelayo ngokushesha:

• Ukonga Ezinkokhelweni Ezingenamali
• Imiphumela Ethengiswa Kakhulu Engu-100%
• Ukuqonda Kwedatha Yesikhathi Sangempela
• Ihlose ama-90% ezibalo zabantu base-US
• Isevisi Esheshayo
• Ukufuduka Kwabasebenzi Nokonga
• Izixhumi Ezingenakho Ukuthinta Okuhlanzekile
• Amaphutha Okunciphisa I-oda
• Ukuthuthukiswa Okulungiselelwe

Isiphetho

Ukukhetha ama-kiosk okuzisebenzela wena kune-POS yendabuko kungaba yinto ethokozisayo kwezinye izindawo zokudlela. Kodwa-ke, idatha iyathembisa, futhi ezinye zezinkampani ezinkulu zokudla seziqalile ukuguqula ama-kiosk okuzisebenzela wena ekusebenzeni kwazo. Ubuchwepheshe buxhumana nezizukulwane ezisencane, futhi ukusetshenziswa kwayo kwe-POS ehlanganisiwe kuqinisekisa ukuthi isidingo semakethe sokuxhumana nabantu sisahlangatshezwa.

Ekugcineni, ama-kiosk azenzela izinto aguqula abasebenzi bezindawo zokudlela kusukela kubabhalisi bokufaka idatha kuya kochwepheshe bokungenisa izihambi. Ebhizinisini elincintisanayo, ukusebenzisa ama-kiosk kuzoqinisekisa ukuthi uyahambisana nezidingo zesimanje, kodwa empeleni uhola emncintiswaneni.

Njengomkhiqizi ohamba phambili we-kiosk yokuzisiza, i-Hongzhou Smart ineminyaka engaphezu kwengu-20 yesipiliyoni sokuletha izixazululo ezisezingeni eliphezulu nezingenziwa ngezifiso zokwenza izinto ngokuzenzakalela kwezindawo zokudlela. Igxile kumasevisi e-OEM kanye ne-ODM, inkampani inikeza ihadiwe nesofthiwe eguquguqukayo. Ifaka phakathi ama-kiosk oku-oda ngokwakho anokuhlanganiswa kwe-POS okungenamthungo, izixhumanisi zezilimi eziningi, kanye nokusekelwa kokukhokha ngaphandle kwemali. I-Hongzhou Smart ikhiqize amayunithi angaphezu kwezigidi ezingu-4.5 emhlabeni jikelele, okuthuthukisa ukusebenza kwezindawo zokudlela kanye nokwaneliseka kwamakhasimende. Vakashela i-Hongzhou Smart ukuze uhlole ukuthi ama-kiosk abo angaliguqula kanjani ibhizinisi lakho.