Daim Ntawv Tshaj Tawm: Kev Lag Luam Kiosk Thoob Ntiaj Teb Yuav Mus Txog $ 30.8B los ntawm xyoo 2024, Ua Tsaug Rau Cov Khw Noj Mov
Lub khw muag khoom noj thoob ntiaj teb yuav muaj nqis txog $ 30.8 billion ua tsaug rau qhov kev hloov pauv ntawm cov khw noj mov ceev ceev (QSRs) mus rau kev siv tshuab kev pabcuam tus kheej, raws li daim ntawv tshaj tawm tshiab los ntawm Tillster thiab lub tuam txhab tshawb fawb SSI.
Daim ntawv tshawb fawb Tillster tau soj ntsuam 2,000 QSRs thiab lawv cov neeg siv khoom. Raws li nws cov kev tshawb pom, kev siv kiosk hauv cov khw noj mov tau nce siab thiab yuav txuas ntxiv loj hlob zuj zus mus: 37 feem pua ntawm cov neeg siv khoom tau hais tias lawv tau siv lub kiosk xyoo tas los, nce ntxiv los ntawm 20 feem pua xyoo dhau los, thiab lwm 67 feem pua tau hais tias lawv npaj yuav tso ib qho kev txiav txim nrog lub kiosk kev pabcuam tus kheej hauv xyoo tom ntej.
Cov neeg siv khoom kuj tau hais tias yog tias cov kab ntawm QSR ntev dua plaub tus neeg, lawv yuav nyiam xaj khoom ntawm lub kiosk. Thiab, tej zaum qhov xav tsis thoob tshaj plaws, cov lej siv tsis yog rau cov tub ntxhais hluas; kev tshawb fawb pom tias cov kiosks nrov thoob plaws cov hnub nyoog.
Cov kev tshawb fawb tau sau tseg tias, "Cov kiosks pabcuam tus kheej pab cov khw noj mov nrog kev txwv kab, uas ua rau kev paub zoo dua rau cov neeg siv khoom. Kiosks kuj tau ua pov thawj tias nce qhov nruab nrab ntawm kev kuaj xyuas los ntawm kev muag khoom ntxiv thiab kev muag khoom hla mus tas li."
Ib feem ntawm txoj kev loj hlob no yog los ntawm kev muaj cov thev naus laus zis kiosk hauv cov khw noj mov. Cov khw noj mov loj, los ntawm Dunkin ' thiab Shake Shack mus rau Wingstop thiab Wendy's tau siv cov thev naus laus zis no hauv tsawg kawg yog qee qhov chaw.
Txawm li cas los xij, ib feem tseem ceeb ntawm kev loj hlob ntawm cov thev naus laus zis no hauv QSRs tsis yog hais txog qhov muaj cov tshuab lawv tus kheej tab sis hais txog qhov uas cov tshuab ntawd muaj peev xwm ua tau hauv kev ua kom ceev cov kev pabcuam thiab muab cov kev paub zaub mov rau cov neeg siv khoom. McDonald's yog qhov piv txwv pom tseeb ntawm no: nws qhov kev yuav khoom tsis ntev los no ntawm Dynamic Yield thiab kev tshaj tawm cov ntawv qhia zaub mov AI-powered qhia txog tus qauv tshiab rau cov kiosks uas yuav pib ua tus qauv. Tsis ntev tom ntej no, nws yuav tsis txaus kom muaj cov khoom siv ruaj khov thiab lub interface zoo, yooj yim siv. Hloov chaw, QSR kiosks yuav tsum tau tsim kom muaj peev xwm qhia cov neeg siv khoom meej tias lawv xav tau dab tsi thaum lawv nce mus rau ntawm qhov screen.
