Pūrongo: Ka eke te Mākete Kiosk o te Ao ki te $30.8B i te tau 2024, nā ngā Wharekai
E matapaetia ana ko te uara o te mākete kioska o te ao he $30.8 piriona nā te nekehanga o ngā wharekai ratonga tere (QSR) ki te hangarau ratonga-whaiaro, te nuinga o tēnei nā te mea kua piki haere te maha o ngā wharekai ratonga-tere (QSR), e ai ki tētahi pūrongo hou nā Tillster me te kamupene rangahau SSI.
I rangahauhia e te rangahau a Tillster te 2,000 QSR me ā rātou kiritaki. E ai ki āna kitenga, kua piki ake te whakamahinga o ngā kiosk i roto i ngā wharekai, ā, ka piki tonu i roto i te wā: 37 ōrau o ngā kiritaki i kī kua whakamahia e rātou he kiosk i te tau kua hipa, he pikinga mai i te 20 ōrau i te tau kua hipa, ā, ko tētahi atu 67 ōrau i kī kei te whakaaro rātou ki te tuku ota mai i tētahi kiosk ratonga-whaiaro i roto i te tau e whai ake nei.
I kī anō ngā kaihoko mēnā he roa ake i te whā tāngata te rārangi i te QSR, ka pai ake rātou ki te tono i te kiosk. Ā, ko te mea tino miharo pea, kāore ngā tau e whakamahia ana e aro ana ki te whakatupuranga rangatahi; i kitea e te rangahau he rongonui ngā kiosk puta noa i ngā reanga.
I roto i te rangahau, i kīia, "Ka āwhina ngā kioska ratonga-whaiaro i ngā wharekai ki te whakawhāiti i ngā rārangi, ā, ka pai ake te wheako o te kiritaki. Kua whakamātauhia hoki e ngā kioska te whakanui ake i te rahi o ngā haki mā te hokohoko tonu me te hokohoko whakawhiti."
Ko tētahi wāhanga o tēnei tipu ko te wātea mai o ngā hangarau kiosk i roto i ngā wharekai. Kua whakatinanahia e ngā kamupene QSR nui, mai i a Dunkin' me Shake Shack ki a Wingstop me Wendy's, te hangarau ki ētahi wāhi.
Heoi, ko tētahi wāhanga nui ake o te tipu haere tonu o tēnei hangarau i roto i ngā QSR ehara i te mea ko te noho mai o ngā mīhini tonu engari ko te mea ka taea e aua mīhini te mahi hei tere ake i te ratonga me te tuku i tētahi wheako tahua whaiaro ake ki ngā kiritaki. Ko McDonald's te tauira mārama i konei: ko tana hokonga mai i a Dynamic Yield me te whakatinanatanga tonu o te whakawhaiaro tahua e whakamahia ana e te AI e tohu ana i tētahi paerewa hou mō ngā kioska ka tīmata hei tikanga i tētahi wā. A tōna wā, kāore e ranea te whai taputapu pakari me tētahi atanga maeneene, ngāwari ki te whakamahi. Engari, me hanga ngā kioska QSR i te kaha ki te kī atu ki ngā kiritaki he aha tonu tā rātou e hiahia ana i te wā tonu ka tū atu rātou ki te mata.
