Umbiko: Imakethe Ye-Kiosk Yomhlaba Wonke Izofinyelela ku-$30.8B ngo-2024, Ngenxa Yezindawo Zokudlela

Imakethe ye-kiosk yomhlaba wonke kulindeleke ukuthi ibiza u-$30.8 billion ngenxa yokushintshwa kwezindawo zokudlela ezisheshayo (ama-QSR) eziya kubuchwepheshe bokuzisiza, ngokusho kombiko omusha we-Tillster kanye nenkampani yocwaningo i-SSI.

Ucwaningo lwe-Tillster luhlole ama-QSR angu-2,000 kanye namakhasimende awo. Ngokusho kokutholakele kwalo, ukusetshenziswa kwama-kiosk ezindaweni zokudlela kukhuphukile futhi kuzoqhubeka nokukhula ngokuhamba kwesikhathi: amaphesenti angu-37 amakhasimende athi asebenzise i-kiosk ngonyaka odlule, kusuka kumaphesenti angu-20 ngonyaka odlule, kanti amanye amaphesenti angu-67 athi ahlose ukufaka i-oda nge-kiosk yokuzisiza ngaphakathi konyaka olandelayo.

Amakhasimende aphinde athi uma umugqa ku-QSR umude kunabantu abane, angathanda uku-oda ekhiyoski. Futhi, mhlawumbe okumangazayo kakhulu, izinombolo zokusetshenziswa azithambekeli esizukulwaneni esisha; ucwaningo luthole ukuthi amakhiyoski athandwa kakhulu kuwo wonke amaqembu eminyaka.

Ucwaningo luphawule ukuthi, “Ama-kiosk azisizayo asiza izindawo zokudlela ngokuqeda imigqa, okwenza ngcono ulwazi lwamakhasimende. Ama-kiosk aphinde afakazele ukuthi akhulisa usayizi wokuhlola ojwayelekile ngokuthengisa njalo kanye nokuthengisa okuxubile.”

Ingxenye yalokhu kukhula ikhuthazwa nje ukutholakala kobuchwepheshe be-kiosk ezindaweni zokudlela. Ama-QSR amakhulu, kusukela eDunkin' kanye neShake Shack kuya eWingstop kanye neWendy's asebenzise lobu buchwepheshe okungenani kwezinye izindawo.

Kodwa-ke, ingxenye ebaluleke kakhulu yokukhula okuqhubekayo kwalolu buchwepheshe kuma-QSR akukhona ukuba khona kwemishini ngokwayo kodwa mayelana nalokho leyo mishini ekwazi ukukwenza maqondana nokusheshisa isevisi nokunikeza ulwazi lwemenyu oluqondene nawe kumakhasimende. I-McDonald's iyisibonelo esisobala lapha: ukuthengwa kwayo kwakamuva kwe-Dynamic Yield kanye nokuqaliswa okuqhubekayo kokwenziwa ngokwezifiso kwemenyu okunamandla e-AI kusikisela indinganiso entsha yama-kiosk azoqala ukuba yinto evamile ngesinye isikhathi. Maduze, ngeke kwanele ukuba nehadiwe eqinile kanye nesixhumi esibonakalayo esilula nesisebenziseka kalula. Kunalokho, ama-kiosk e-QSR kuzodingeka akhiwe ngendlela yokuthi atshele amakhasimende ukuthi afunani ngqo ngesikhathi efika esikrinini.